There’s a lot more to getting yourself out there than just having a web site. You need to make sure you’re linked on other sites, that your company has a FaceBook fan page, a Twitter account and you yourself are using LinkedIn. You also need to keep all of those things updated with relevant information. The more people that read your stuff the more people are seeing your name, seeing your logo, hearing your information and become aware of you. If people aren’t aware of you, why would they hire you, use your product or service? They wouldn’t. Think of the big successful brands both local and national. Everybody knows them, they’ve got commercials, bill boards, coupons in the mail, web sites, FaceBook pages, etc.
What’s that? It sounds like a lot of work? Well, yeah, it is, but so is running your company, this is just another part of you have to do in today’s time to stay current and in front of people. 10 years ago the Yellow Pages was where its at, but now most people prefer using the web (Google, Bing, etc) to find a business. Most people will visit a web site 3x before they make a purchase. Is your web site changing? Will they see new information? Are you getting in front of them?
Our industry has evolved so much in the last 2 years its unreal, its hard for us to keep up at times, so yes its OK to feel overwhelmed with all this web marketing stuff. If you’re at a loss and simply don’t what to do, read more on our site, or better yet, give us a call. We can help you drive traffic and revenue relatively quickly and in less money than you think.