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January 2012

By
Web Design

You may read the phrase "call to action" fairly often on this blog and if already work with us then you know we use that term quite a bit.  But what is "call to action"?  A call to action or CTA, is something that moves a prospect from one step of the sales process to the next.  Here on the web this might be something as simple as a button or a sentence.  All the pages (not blog posts) on this web site have a call to action on them, its a simple sentence at the end of every page telling the person to call us and we give them our phone number. We have found with our sales process that the best thing is for people to call us and then we like to meet in person.  Some businesses may

By
Client Sites, Search Engine Optimization

A couple weeks back we launched some updates to Molyneaux Insurance.  The updates for Molyneaux included some enhanced call to action features, a new front page and revised search engine optimization.  Here we are just two weeks later and we're already seeing movement on Google, for certain search phrases that they were five or six pages back on Google (which is no man's land) they are now on the front page of the search results!  The folks at Molyneaux have made the smart decision to enroll in our search engine optimization program, this is an on-going service where we will continually perform site updates and other SEO tactics to continue to move Molyneaux up the ranks in Google for all the necessary search phrases.  We worked closely with Molyenaux to identify the phrases people might be using to seek out

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