Well its a gloomy Monday after a beautiful weekend, its spring time and of course everyone talks about spring cleaning. This is also a good time of year to be reviewing your plans for your web site and web marketing. You know, I don’t really like that phrase “web marketing”, marketing is a great tool with a heavy and often negative stigma associated with it. Anyway, this is the perfect time to take a moment (or 20 moments) and review your web site and ask yourself the following questions:
- How is my web site performing?
- Does it meet my goals?
- Does it still represent my company?
- Do I hear things from my clients that I could incorporate into my web site that would provide a more positive experience?
You should be able to answer those questions and make a plan moving forward. You can learn more than you would ever imagine from your own customers, ask simple questions and provide short surveys and even testimonials. As I mentioned in a recent post, we changed some of our ways enhancing the areas people loved to provide even better service and to help drive business. This stuff works folks, I don’t just write these articles because I have so much time and love to listen to myself talk.
So, back to my point, keep it fresh, its spring time! You’re swapping out boots and pants for shorts and flip-flops, so how is your web site? Is it time to swap some things around? Freshen things up for those who visit your site periodically? Did you know the average customer who shops online visits a web site three separate times before making their purchase? We’re not talking a major overhaul here (although sometimes that is needed too) just give it some updates, maybe new some graphics on your front page and adding some new information, just to make sure its completely in line with the rest of your marketing, image and campaigns/promotions.
About the Author
Jason Howell is the founder of QC Total Tech, and co-founder of YourQuadCities.com. Jason has developed over 150 web sites, 30 desktop applications and countless automation scripts. Jason is a search engine optimization expert and social media marketing guru. You can follow him on twitter: @JasonTHowell.