It’s often you’ll find that companies post staff member bios on their web site. In all our years experience we’ve found (contrary to popular belief) that the “about us” and “staff” pages are among the most popular pages on any web site (regardless of industry). Prospects want to know only get an idea of what you offer but who’s offering it and who they’re going to be working with. After all, people still buy from people. We here at QC Total Tech, believe that it is a good idea to post bios on the owners of the company and at least the key players.
When posting a bio you need to keep in mind a few things
- Keep it brief – Nobody wants to read two pages about great someone is, even if its unintentional…it can seem like you’re gloating. This can be unattractive to prospects, show you’re knowledge, ability, experience and confidence and nothing more.
- Use caution – It’s not necessary to explain the details of your personal life and list former employers by name, if someone’s cyber-stalking and they find a person by name and can easily match them by citing previous employers, spouse names, etc…this could be a potential threat
- Keep it warm – Don’t write it like a job resume, after all this is suppose to speak to your prospects and give them a quick insight on your team, not simply rattle off bullet points in sea of targeted resume searches
- Use a photo – People can be uneasy about this, but remember what I said about people buying from people? Go ahead and put a name with a face, at least for the owners. If you’re too shy or ashamed to have your photo…what does that say about you?
So, as you can see most of this is common-sense, a theme that’s undoubtedly repeated throughout our blog posts on here and when you speak to us is, keep it professional…but don’t go overboard. It’s so easy to spend hours agonizing over every little detail and word that you can create an atmosphere that harbors a state of non-finality. Keep your web site warm, engaging and inviting! Nobody wants to read a text book or some overly polished piece of marketing material. They want to read information that’s brief, to the point and sincere.
About the Author
Jason Howell is the founder of QC Total Tech, and co-founder of YourQuadCities.com. Jason has developed over 150 web sites, 30 desktop applications and countless automation scripts. Jason is a search engine optimization expert and social media marketing guru. You can follow him on twitter: @JasonTHowell.