September 2016

Don’t wait until your competitors have become mobile-savvy to implement mobile capability into your online marketing, lead the way.  It will almost certainly lead to a surge in traffic and more sales for your business.  It will also help your business to stand out as a pioneer within your industry, instead of a follower.Your website might be working well on PCs and desktops, but when it comes to smaller screens, things go wrong.  While using the same website on smartphones and tablets, a user has to go through tiny fonts, bad drop down menus, blank flash files, etc. This is where mobile friendly comes into play.  When design elements are outdated and it’s difficult to get around from webpage to webpage, customers are less likely to stay on your site, which means they go to your competition so your business takes

When it comes to content, if you’re not going to make the effort to create quality content, then don’t bother at all.  Your website is often the first, and perhaps only chance to market your company to online customers and clients.  Make the most of this opportunity by ensuring your website’s content is top notch.  Content is what ultimately connects you with customers and prospects.  Give them something they actually want because that content builds up the relationship that then allows you to ask for the sale.Today’s average customer starts researching with an online search, and gets information from blogs, forums and social media.  Your company needs to become visible in your target group at the right time with the best possible reputation and helpful information.  Find out what is important to your targeted audience and cater to their demands

Kerkhoff Homes is a premier home builder in the Quad Cities, based out of Bettendorf, Iowa.   Jared and Ree came to us with the need to develop a new web site that was mobile friendly and showcased all the beautiful detail on past and current homes they have constructed.   We created a gorgeous new web site that is photo centric and positions their houses in the light they should be.Check out the Kerkhoff Homes web site today by visiting http://www.kerkhoffhomes.com

Here are some quick free tips for small business online marketing.  If your business is online (and it should be) then any of these tips below can be applied to your business.Local - Make sure you have your business listed in all the local map apps, services and directories (i.e. Google Maps/Local, Apple Maps, Your Local Chamber of Commerce, etc).    Having a localized presence will lift your business in search results, allow your business to appear on the map (assisting with top-of-mind awareness) and creates a personal connection with your local clientele. Social - Make sure your web site is connected to your social media profiles and vice-versa.   Building links and connecting all your official sources together is not only expected by your customers, it makes things easier for those searching for your information and ensures everyone can see everything

It may not seem like it, but a poor, outdated web site is an easy way to lose credibility with consumers.  No matter how good of a business you may be locally, regionally, or even nationally, consumers often lose faith when they search for your business online only to find a website that doesn’t work on their phone or tablet, doesn’t load quickly, lacks good navigation, or looks like it’s straight out of the 1990s.  Did you know 57% of users say they won’t recommend a business with a poorly designed mobile site.Almost everyone now-a-days is capable of searching for businesses online from their smart phone and tablet.  With more than 80% of all local searches being performed on a smartphone, and 51% of mobile device users spend 2.8 hours per day using their mobile device, your website not showing

Does your business need to include video as part of its Content, Social and Digital Marketing campaigns?  — YES!!  Visual marketing is an integral part of any Digital Marketer’s marketing arsenal. The reason being is because of its effectiveness.  Whilst images help dramatically, it’s thought that video can have a significant boost in interaction, action and usability.Over the past few years, we’ve noticed a huge increase in demand for video production, mostly for the benefit of improving our clients’ websites and with the intention of increasing the growth rate of website visitors.  We feel that this will become an even bigger trend in the next few years, and that video will progressively become the way of communicating key messages to customers and clients.  While viewing the facts below, this becomes even more apparent:90% of online consumers report that a business’

A CTA or Call to Action, is the part of your website that tells your intended audience what they should be doing once they found your website.  A Call to Action can be a mild request like “Click Here” or “Watch This Video”, or much more demanding as “Buy Now” or “Purchase Here”.  No matter how inventive we get it still boils down to one request, telling people what to do next.Having an effective CTA is a crucial part of every website.  Every website should be built with an objective it wants users to complete, whether its filing out a contact form, signing up for a newsletter or taking advantage of a promotional offer.  Every business faces the painful reality that users are inpatient and reluctant to take the next step.  The CTA is your chance to give your reader

 SEO, or Search Engine Optimization, is a marketing discipline focused on growing visibility in search engine (ei: Google, Yahoo, Bing) results.  SEO includes both the technical and creative elements required to boost rankings, drive traffic, and increase awareness in search engines.SEO isn’t only about keyword frequency, it’s also how the web site is coded, who, what and where is linking to you and so much more.  The search engines update their algorithms (or search rules) all the time, as that criteria changes your web site needs to change as well.Every client is different, every web site is different and every audience is different.  Search engine algorithms change regularly, so the tactics that worked last year or even last month may not work anymore.  Also, be patient.  SEO isn’t about instant gratification.  Partner with a SEO company you trust and commit

We all know that the hub of your online presence is your web site, but do people know that?   Here are three easily overlooked, simple, obvious face palm situations that you can rectify.List your web site address anywhere your phone number and logo are mentioned. Business cards, vehicles, receipts/invoices, letterhead, brochures, e-mail auto-signatures. Direct people to your web site - If you have an FAQ section or other grab-n-go information on your web site for your clientele, make sure your staff is directing people there for future reference.  (i.e. Hi Jim, thanks for your question

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