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Why Content is Still King

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When it comes to content, if you’re not going to make the effort to create quality content, then don’t bother at all.  Your website is often the first, and perhaps only chance to market your company to online customers and clients.  Make the most of this opportunity by ensuring your website’s content is top notch.  Content is what ultimately connects you with customers and prospects.  Give them something they actually want because that content builds up the relationship that then allows you to ask for the sale.

Today’s average customer starts researching with an online search, and gets information from blogs, forums and social media.  Your company needs to become visible in your target group at the right time with the best possible reputation and helpful information.  Find out what is important to your targeted audience and cater to their demands and needs with compelling content.

So what exactly is quality content?  It’s the creation and publication of original content — including website page content, blog posts, case studies, white papers, videos and photos — for the purpose of generating leads, enhancing a brand’s visibility, and putting the company’s knowledge on display.  When done well, content can do amazing things for a business and can have a significant positive effect on your bottom line.  When done badly, it can be a waste of time, money, and energy.  At the very worst, poor content can do irreparable damage to a brand.

A one-size-fits-all approach will not suffice when it comes to content.  Instead, a focus on creating unique, high-quality and utterly authentic content that is entertaining, useful and interesting for consumers and clients will get you the crown.  From text, video and imagery to infographics, webinars and podcasts, whatever your preferred content medium is, ensure it is shareable and relevant to your industry.

For more information on online marketing please visit our White Paper entitled:  Top 7 Small Business Online Marketing Challenges

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