Tips On Using LinkedIn For Your Small Business

LinkedIn is by far the most important social network to reach out to business buyers and connect with professionals in general and thus one of the major platforms in B2B social media.  The network allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities.  Since it is largely focused on B-to-B connections, LinkedIn should be a big part of your social media marketing strategy.

LinkedIn can be a valuable business tool to help you grow your business.  Think of your LinkedIn profile as an interactive resume – on steroids.

  • In addition, to information about your work experience and education, LinkedIn allows you to enhance your profile by adding status updates, blog posts, presentations, events, recommendations and so much more.
  • In addition to your profile, LinkedIn provides a number of community features that allow you to communicate and collaborate with other LinkedIn users in Groups, Company Pages and LinkedIn Answers.

Above all, remember that LinkedIn is a professional network that allows you to build credibility, create a meaningful network, gather and share insider expertise with other established experts in your industry.  It’s a valuable tool in your social marketing arsenal and it’s the only social networking platform solely focused on business, making it the perfect place to invest in marketing efforts.

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