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Facebook, Small Business And You

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You probably know that Facebook is the number one social media platform, with 1.44 billion monthly active users.  Apart from the fact that we are using it for chatting with our friends or sharing the things we love such as photos, videos, or even document files.  Some people, especially small business owners, use it as their number one source of traffic and sales and get a following around the brand.

Remember that you should have a website.  It will function as your sales transaction hub or storefront where people can buy your products or learn more about your services.  You can easily leverage the existing traffic on you site by putting Facebook and other social media icons that can be seen and clicked on.  These links will send them directly to your Facebook page and any other social media account pages you have.

There is little point in going to the effort of building a Facebook page and attracting an audience if you don’t follow through to engage customers.  Once you have built an audience for your Facebook page, you have to give them a compelling reason to visit the page.  You can post news or stories related to your business and provide unique commentary or insight.  You can also use the Facebook page to provide tips, tricks, or information content.  Rather than just talking at the audience about your product or service, try to encourage comments and feedback from them to promote a sense of community with your customers.

Facebook represents a huge opportunity to market your business and promote your products and services.  Facebook marketing and any other social media marketing campaign are just like a courtship in real life.  You should do it step-by-step until you build the relationship you wish to have.  Make sure you are taking advantage of the massive audience Facebook has to offer.

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