Why Your Small Business Should Make The Shift To Instagram Marketing


Marketing is about reaching consumers to invoke a change in their behavior, giving them a call to action (CTA).  The only way to truly make that shift in perception is to be where people are engaging and spending time.  Instagram is a social channel that let’s you snap photos (and now video too), add fun and creative filters and share them with your followers.  On Instagram, it’s crucial to show value to your customers and look pretty while you do it.  Never underestimate the fact that your most important asset (and downfall) on this social media network is visual content.

Visual storytelling is an art form on Instagram, and to be able to craft a conversation over an extended period of time is a skill that needs to be harnessed.  In order to capture the attention of that audience you must be active on the platform and focus on the solution you provide, not the products you sell.  Don’t use Instagram to push sales, instead tell a story around your business that makes people want to use your product or service.  Instagram is beautifully simplistic and the most personal of the mobile platforms.  It’s full of potential with people eager to connect with a brand on a more intimate and tangible level.

Take the time to acknowledge people who are interested in you and your business.  This helps create that brand loyalty we’re all aiming to gain.  Not to mention, responding to comments or questions on Instagram helps humanize your business and your brand—your page will be less of a commercial and more of a personality!

Instagram is now a hub where regular people find (and judge) the visual identity of a business.  Without a strong Instagram presence, companies risk being ignored or forgotten, especially among the next generation of consumers.

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