July 2017

Unless your company creates and sells apps to others, chances are good that as a small business owner you don’t have the technical chops to create an app on your own.  Of course, there’s no absence of vendors and individuals who say they can create an app for you.  Once upon a time, those people charged a lot of money to create a custom app — and many still do. Cost Factors Mobile applications can in a variety of sizes, shapes, colors and functionalities.  There are a TON of moving parts at play, and every single one of them impacts the cost.  Primary factors influencing development costs include:Platform Functionality DesignLike every other aspect of mobile technology, app building is getting faster, easier and better.  If you aren’t using a mobile app that encourages more purchases while making it easier and

Every business these days would do well to embrace the digital era and all that comes with it.  That being said, though most business owners seem to understand this on the surface, they rarely grasp everything that is available.One excellent example of this is a Mobile App.  If your company isn’t currently providing its customers with a mobile app, then you are giving up a huge competitive advantage.  For those who aren’t yet convinced of what mobile apps have to offer, you should consider some of the benefits. You’re always within arm’s reach Just about everyone has a smartphone these days and the majority of us take them everywhere we go.  This means your company currently has an unrivaled opportunity to never leave your customers’ side.One of the best parts about having an app for your customers is that you get to

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