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Author: QC Total Tech

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Advice, Marketing, Mobile Apps, Web Design

Many companies are getting their own app these days, you may think "I have a web site, that's good enough".  While having a website is critical for any business, a mobile app is quickly becoming an integral part of the marketing plan for a lot of companies.   The reason a mobile app is so important is usability, its incredibly convenient to use an app for a business you frequent.  You most likely have an online banking app on your phone, think about how often you swipe open that app, its convenient and quick.  More often than not, in your banking app you may have special offers from them and occasionally "member benefits" giving you special deals with third parties.   This type of marketing does work, and it works well.  It is statistically proven that people who use an

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Marketing

DIY is all the rage these days, especially with services like Wix, GoDaddy, etc.   The problem with DIY marketing is that it's limited by skillset.    Do you prepare your own taxes?  Do you cut your own hair?   Experts exist in each field for a reason, and while DIY marketing is very tempting, and may seem easy it's not always effective.  Bad marketing can actually hurt your business, we've heard the phrase "ahh, just try it, what can it hurt?", quite a bit actually.   If you're spreading the wrong message, or the right message in the wrong way you can damage potential relationships, hurt first impressions and more.  If it's a job worth doing, it's a job worth doing right.  It will cost more to have a professional in your corner, but it's your business, you've worked

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Company News, Marketing

Well, it's January 2020 and it seems like the amount of companies offering online marketing increases weekly.   There are a myriad of places to choose from.   You could go the DIY route, spend $20 a month, do it all yourself and hope for the best.   There's places online that'll do it for any dollar amount you can think of, often times these places have no customer service and might even be outsourcing critical components to an overseas department of people that don't really truly understand your business or what you need.   Then of course there are companies in your backyard (such as ourselves) offering professionally developed web sites, SEO, pay-per-click ads and more.   We've been developing websites and helping businesses grow for over 15 years now.    There are competitors who charge more, there are

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Marketing

We hear this question all the time, how much should I spend on my marketing?   Most businesses on average spend 10-12% of their budget on their marketing/advertising efforts.   Up to 45% of their marketing budget is exclusively reserved for digital, and that is expected to double by 2021.    The trend toward digital is increasing and growing all the time, more and more people are turning away from traditional advertising methods (phone books, billboards, radio and TV ads).   Digital advertising and marketing is measurable, faster to adjust and has a broader reach. If you're a new business, you may be wondering what does 10-12% of my budget mean to me?   The simplest way to solve this, is to ask yourself "how much do I want to make this year?" and figure a minimum of 11% of that number

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Mobile Apps

Did you know that businesses with a mobile app see a 200% higher conversion rate (on average) than those with just a mobile optimized web site? So, why do apps have a higher conversion rate? Push notifications - Instantly notify customers and prospects about sales, new products, etc. Ease of use - Not having to login, remember passwords, etc. Convenience - In their pocket and always ready to go, all information is saved and the purchasing process can be handled with a just a few button taps Preference - Having a constant, easy way for your customers to interact with your business increases loyalty and makes them more likely to purchase from you VS a competitor

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App Launches

We are pleased to announce the release of our latest app, Iowa Legend Stickers.    QC Total Tech (with permission from Carson King directly) has developed the Iowa Legend Stickers app for iOS.   50% of all our proceeds from this app will be donated to the University of Iowa Stead Family Children's Hospital.   The app was constructed by our team to honor Carson King for his efforts, help spur the conversation Carson started VIA your text messages with fun stickers and to help raise even more money for the Stead  Family Children's Hospital.   The University of Iowa Hospitals hold a special place for us, 3 of our children have benefited from their services as well as multiple relatives.   When we saw the events with the Des Moines Register and Anheuser-Busch we knew we had to develop

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Mobile Apps

The Quad Cities coffee chain QC Fuel, just opened their newest location in Moline, Illinois and now has an app!   QC Fuel has a been partnered with us since the opening of their first.    The concept was to provide an app that gives people information on their store locations, driving directions, access to their online ordering system and rewards program.   We delivered a 100% original app giving their customers portable accessibility and is poised for future growth as QC Fuel continues to expand.   Check out QC Fuel's free Apps Today!

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