Words and Buzz

  The Dark Side of SEO - Link Building When it comes to SEO, or Search Engine Optimization, we have distinct tactics to follow.  SEO isn't only about keyword frequency, it’s also how the web site is coded, who, what and where is linking to you and so much more. Black Hat SEO Some people try to wield search engines and bring organic traffic to their web sites by breaking all the "rules."  Super tiny or even hidden content, spamming blog comments and paying for links are just a few examples of bad SEO or Black Hat SEO. Paid Links Buying links for SEO…  This is a crafty one, you can’t help but admire the person who first realized they could do this.  Paid links have been labeled an easy, but very serious black hat SEO tactic.  It's an attempt at manipulating the search engine, which is

  Bad SEO Alert! One of the most cost-effective way to bring in new customers to your business is with search engine optimization.  Why do only a few do it then?  SEO takes patience and it also takes time to get it done right.  Most business owners want results tomorrow, but it almost never happens over night.   Imagine going to Google to search something and you are not able to get a quality search result.  Chances are that you will never return to Google for a search again.  If Google search results were not very good, they would never be able to outperform the competition. Never underestimate the power of search engines!  Black Hat systems are always exposed eventually and everyone attached to it will pay the price in rankings or possibly removed from search results, blacklisted or banned all together.  So keep away

Using aerial photography and video offers a whole new way to show off sprawling properties! Drones for Real Estate For most real estate agents and home builders, marketing with aerial photography or video has been considered an extravagance reserved only for top-dollar properties and sprawling, luxury homes.  However, with greater accessibility, drone photography and video services are shaping up to be the next evolution of transformative real estate marketing solutions. Visualize It If there is one universal truth about home buyers, it’s that they are terrible at visualizing space.  Most listing photography does little to help this.  For example, say your listing is on 5 acres, but 80% of it is obscured by trees and hills.  The “traditional” photo on your listing makes it look tiny.  With a drone shot, you have the potential to capture the entire lot in one picture to show

Drones For Construction Drone services have, if you’ll forgive the word, skyrocketed in popularity over the past couple of years.  The construction industry is quickly catching on to the fact that drones (or unmanned aerial vehicles, UAVs), can play huge role in their business. Drones in construction can: Reduce costs Create a safer work environment Assist during inspections Assess any damages from a disaster Complete post-blast surveys Marketing Tool Drones may offer numerous advantages while being used in some applications on a construction project capturing real-time photos.  Whether your business is looking into taking preventative safety measures to make sure the job is being done right, or you want to keep an eye on the actions of someone in particular, drones can be your strongest ally.   Learn More There’s a lot to keep track of on your job site — project progress, the location of

Introducing Drone Video & Photography Unless you have been living under a rock or have had your head stuck in the sand the last few years, you’re probably familiar with commercial and residential uses for drone footage and how drones (or Unmanned Aerial Vehicles - UAVs) have opened the door for the unique video content that was previously unavailable or too expensive to attain. Over the past couple years, we’ve seen how commercial drone services have revolutionized major industries, and for this very reason, we are bringing you key insights in this field through a series of blogs.   Unique Perspective With drones, you can capture excellent process footage that would otherwise be impossible - or even dangerous - to record.  Capturing shots that are in a way not possible for someone to see in the course of “normal life” is the ultimate goal.  Aerial

Marketing is increasingly responsible for more and more.  More productivity, more effectiveness, more leads, more sales, etc. Marketing teams are feeling strapped with limited resources, smaller budgets and sometimes there isn’t adequate training available.  If you keep your entire marketing team efforts in-house, you could wind up spending your entire budget on payroll and still not have all the skill sets needed.  The factors that play a part in search engine optimization (SEO) are constantly evolving and changing, requiring a multi-faceted strategy that involves multiple disciplines and talents. Your company can realize the following benefits by hiring a performance-based online marketing company: Cost/Risk:  At much less than the cost of one full-time executive, you get an entire team of experts, and can expect cheaper overall costs, among others.  Minimize the impact of marketing staff reductions later. Access:  With the right company, you

By evading freelance designers or general media marketing companies you’ll save yourself and your company countless hours and imminent heartache.  We know, we know, we all have a cousin, or a neighbor who claims to be a budding designer and is willing to take on a project for cheap or free!  As enticing as it may be, you could potentially be getting yourself into a sticky situation. It's Just Missing Something Or — you may have a breathtaking website, but the traffic is stagnant.  Sometimes, just a few simple changes can improve your page’s ranking overnight.  Perhaps your website is ranked on the first two pages of Google, but visitors only stay a few seconds before quickly bouncing somewhere else, without buying anything or contacting you.  You deserve better, so go out and get it!  A thorough SEO evaluation performed by a

Hiring temporary freelance designers or general media marketing companies might seem like tempting route to take, it will almost certainly cost you more in the long run.  Some things require a good investment in a trusted, dedicated company, and here’s why your web presence is one of those things: Dedicated web development enhances your brand. There's really no way to work on a web presence without working on your company's brand.  Your brand has an impact on everything from the look and feel of your website, to the content written for you, to the way your products and services are presented.  Usually, in order to maintain consistency, your other marketing endeavors will end up retaining the same look and feel.  Likewise, the design of your web presence will affect your brand, and can either enhance it or draw away from it, depending

Online marketing uses different forms of internet marketing such as pay-per-click, SEO, social medial and email campaigns.  Many small businesses advertise the traditional way, but are looking to expand and explore online engagement.  Online marketing is different from traditional forms because you have the potential to reach people globally.     Lower Costs You can advertise more cheaply than you can with more traditional methods of advertising, such as television, full page ads in the newspaper and directories.  For example, you can get a free listing in many online business directories.  You can contact your customers more than you normally would and contact is more affordable than methods, like sending mail, printing brochures, and paying for postal costs.  For example, an email message is more cost effective than sending thousands of direct mail pieces with savings in postage, paper and printing. Result Tracking Another advantage of

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