Internet Advertising

It is unnerving to hear, “My company gets business from referrals, not our website.  I don’t care about online branding or online marketing.”It’s a shame that some business owners and executives do not understand the effect online branding has on their company’s bottom line, especially when it comes to referrals and prospective clients.Online branding is about far more than your company’s website or your company’s social media presence.  Your online brand includes what your employees  and most of all, your company’s “experts” say online.  It also includes things that you cannot control, such as online reviews.While professional service companies are not as vulnerable as consumer product based companies to the inconsistency of online reviews, you still can’t discount the effects websites like Yelp have on recruiting and business development efforts.Today, most people turn to the web for research, regardless of

Does your business need to include video as part of its Content, Social and Digital Marketing campaigns?  — YES!!  Visual marketing is an integral part of any Digital Marketer’s marketing arsenal. The reason being is because of its effectiveness.  Whilst images help dramatically, it’s thought that video can have a significant boost in interaction, action and usability.Over the past few years, we’ve noticed a huge increase in demand for video production, mostly for the benefit of improving our clients’ websites and with the intention of increasing the growth rate of website visitors.  We feel that this will become an even bigger trend in the next few years, and that video will progressively become the way of communicating key messages to customers and clients.  While viewing the facts below, this becomes even more apparent:90% of online consumers report that a business’

You may be noticing more Microsoft AdCenter advertisements, offers, e-mails and even discounts through your Registrar now with Microsoft AdCenter.  Most people don't realize what Microsoft AdCenter is.  Microsoft AdCenter is essentially their all encompassing ad management service, it displays ads on all their outlets (mainly MSNBC, Bing and Live Today, etc).  Is it worth advertising on, if you have a large online budget, sure.  If you don't have a large online budget, then you should probably skip it entirely.  Microsoft has such a small online market share that its really not worth spending your money on.  I've never been a huge fan of pay per click (PPC) advertising, because unless you have thousands to chuck at it every month its a real gamble.  That is not to say that spending $100 per month Google AdWords is a waste of

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