Internet Advertising

Occasionally, we speak with business owners who do not fully understand the difference between a professional web design service and “DIY” service.  As a business we can comprehend your worry about cost.  You have probably thought about saving money by creating it yourself or letting a close friend or family member. Should you build your own web site?  Maybe… but probably not! Every professional web company should know that your site should include a strategy to generate leads and/or sales.  It should have well placed call to action (or CTA) and serve as a way to educate clients and/or customers about your products and/or services.  It should also include a way to contact your business during off hours.Make A Good Impression! A well built custom web site plays a large part in your marketing strategy and is the face of your company online.

Using aerial photography and video offers a whole new way to show off sprawling properties!Drones for Real Estate For most real estate agents and home builders, marketing with aerial photography or video has been considered an extravagance reserved only for top-dollar properties and sprawling, luxury homes.  However, with greater accessibility, drone photography and video services are shaping up to be the next evolution of transformative real estate marketing solutions. Visualize It If there is one universal truth about home buyers, it’s that they are terrible at visualizing space.  Most listing photography does little to help this.  For example, say your listing is on 5 acres, but 80% of it is obscured by trees and hills.  The “traditional” photo on your listing makes it look tiny.  With a drone shot, you have the potential to capture the entire lot in one picture to show

Introducing Drone Video & Photography Unless you have been living under a rock or have had your head stuck in the sand the last few years, you’re probably familiar with commercial and residential uses for drone footage and how drones (or Unmanned Aerial Vehicles - UAVs) have opened the door for the unique video content that was previously unavailable or too expensive to attain.Over the past couple years, we’ve seen how commercial drone services have revolutionized major industries, and for this very reason, we are bringing you key insights in this field through a series of blogs.  Unique Perspective With drones, you can capture excellent process footage that would otherwise be impossible - or even dangerous - to record.  Capturing shots that are in a way not possible for someone to see in the course of “normal life” is the ultimate goal.  Aerial

Marketing is increasingly responsible for more and more.  More productivity, more effectiveness, more leads, more sales, etc.Marketing teams are feeling strapped with limited resources, smaller budgets and sometimes there isn’t adequate training available.  If you keep your entire marketing team efforts in-house, you could wind up spending your entire budget on payroll and still not have all the skill sets needed.  The factors that play a part in search engine optimization (SEO) are constantly evolving and changing, requiring a multi-faceted strategy that involves multiple disciplines and talents.Your company can realize the following benefits by hiring a performance-based online marketing company:Cost/Risk:  At much less than the cost of one full-time executive, you get an entire team of experts, and can expect cheaper overall costs, among others.  Minimize the impact of marketing staff reductions later. Access:  With the right company, you

By evading freelance designers or general media marketing companies you’ll save yourself and your company countless hours and imminent heartache.  We know, we know, we all have a cousin, or a neighbor who claims to be a budding designer and is willing to take on a project for cheap or free!  As enticing as it may be, you could potentially be getting yourself into a sticky situation. It's Just Missing Something Or — you may have a breathtaking website, but the traffic is stagnant.  Sometimes, just a few simple changes can improve your page’s ranking overnight.  Perhaps your website is ranked on the first two pages of Google, but visitors only stay a few seconds before quickly bouncing somewhere else, without buying anything or contacting you.  You deserve better, so go out and get it!  A thorough SEO evaluation performed by a

Hiring temporary freelance designers or general media marketing companies might seem like tempting route to take, it will almost certainly cost you more in the long run.  Some things require a good investment in a trusted, dedicated company, and here’s why your web presence is one of those things: Dedicated web development enhances your brand. There's really no way to work on a web presence without working on your company's brand.  Your brand has an impact on everything from the look and feel of your website, to the content written for you, to the way your products and services are presented.  Usually, in order to maintain consistency, your other marketing endeavors will end up retaining the same look and feel.  Likewise, the design of your web presence will affect your brand, and can either enhance it or draw away from it, depending

Online marketing uses different forms of internet marketing such as pay-per-click, SEO, social medial and email campaigns.  Many small businesses advertise the traditional way, but are looking to expand and explore online engagement.  Online marketing is different from traditional forms because you have the potential to reach people globally.  Lower CostsYou can advertise more cheaply than you can with more traditional methods of advertising, such as television, full page ads in the newspaper and directories.  For example, you can get a free listing in many online business directories.  You can contact your customers more than you normally would and contact is more affordable than methods, like sending mail, printing brochures, and paying for postal costs.  For example, an email message is more cost effective than sending thousands of direct mail pieces with savings in postage, paper and printing.Result TrackingAnother advantage of

It is unnerving to hear, “My company gets business from referrals, not our website.  I don’t care about online branding or online marketing.”It’s a shame that some business owners and executives do not understand the effect online branding has on their company’s bottom line, especially when it comes to referrals and prospective clients.Online branding is about far more than your company’s website or your company’s social media presence.  Your online brand includes what your employees  and most of all, your company’s “experts” say online.  It also includes things that you cannot control, such as online reviews.While professional service companies are not as vulnerable as consumer product based companies to the inconsistency of online reviews, you still can’t discount the effects websites like Yelp have on recruiting and business development efforts.Today, most people turn to the web for research, regardless of

Does your business need to include video as part of its Content, Social and Digital Marketing campaigns?  — YES!!  Visual marketing is an integral part of any Digital Marketer’s marketing arsenal. The reason being is because of its effectiveness.  Whilst images help dramatically, it’s thought that video can have a significant boost in interaction, action and usability.Over the past few years, we’ve noticed a huge increase in demand for video production, mostly for the benefit of improving our clients’ websites and with the intention of increasing the growth rate of website visitors.  We feel that this will become an even bigger trend in the next few years, and that video will progressively become the way of communicating key messages to customers and clients.  While viewing the facts below, this becomes even more apparent:90% of online consumers report that a business’

You may be noticing more Microsoft AdCenter advertisements, offers, e-mails and even discounts through your Registrar now with Microsoft AdCenter.  Most people don't realize what Microsoft AdCenter is.  Microsoft AdCenter is essentially their all encompassing ad management service, it displays ads on all their outlets (mainly MSNBC, Bing and Live Today, etc).  Is it worth advertising on, if you have a large online budget, sure.  If you don't have a large online budget, then you should probably skip it entirely.  Microsoft has such a small online market share that its really not worth spending your money on.  I've never been a huge fan of pay per click (PPC) advertising, because unless you have thousands to chuck at it every month its a real gamble.  That is not to say that spending $100 per month Google AdWords is a waste of

Quad Cities Web Design | Quad Cities Search Engine Optimization | Quad Cities Social Media Marketing