Marketing

Unless your company creates and sells apps to others, chances are good that as a small business owner you don’t have the technical chops to create an app on your own.  Of course, there’s no absence of vendors and individuals who say they can create an app for you.  Once upon a time, those people charged a lot of money to create a custom app — and many still do. Cost Factors Mobile applications can in a variety of sizes, shapes, colors and functionalities.  There are a TON of moving parts at play, and every single one of them impacts the cost.  Primary factors influencing development costs include:Platform Functionality DesignLike every other aspect of mobile technology, app building is getting faster, easier and better.  If you aren’t using a mobile app that encourages more purchases while making it easier and

Every business these days would do well to embrace the digital era and all that comes with it.  That being said, though most business owners seem to understand this on the surface, they rarely grasp everything that is available.One excellent example of this is a Mobile App.  If your company isn’t currently providing its customers with a mobile app, then you are giving up a huge competitive advantage.  For those who aren’t yet convinced of what mobile apps have to offer, you should consider some of the benefits. You’re always within arm’s reach Just about everyone has a smartphone these days and the majority of us take them everywhere we go.  This means your company currently has an unrivaled opportunity to never leave your customers’ side.One of the best parts about having an app for your customers is that you get to

As the owner of a company, you want your business to uniquely stand out to your potential client base.  If you can set yourself apart from the rest of the companies that are similar to yours, you are much more likely to garner clients. Tailored To You In order to do grab attention, you need a website that is tailored specifically to your potential clients, your company and your message.  You can’t really do that with a DIY website builder.  This is because these builders have templates. One Size Just Doesn't Fit All Customization is ALWAYS required because no matter how much you may like the look of a template, there is always some feature that doesn’t quite meet your needs.  You can spend more time trying to fit into or change a template than developing a site from scratch.  If you do happen

 You’ve worked hard to build your business.  Now all you want is to get it out there for everyone to see.  The best way to reach as many potential clients as possible is through building an informative, user friendly web site.  While you may want to save money, a DIY website builder is not the best way to do that. Time & Effort You’re taking the time and effort to create a site.  Clearly, it’s yours, right?  Wrong!When you use a DIY site builder, whatever content you put on it for your business is no longer yours, even though you created it and you paid for it.  It’s even in the terms and conditions portion of the agreement that you have to click to accept (and unfortunately, many do not read through these terms). Terms & Conditions Many of the DIY builders have terms such as

Occasionally, we speak with business owners who do not fully understand the difference between a professional web design service and “DIY” service.  As a business owner we understand the costs that go into running a business such as accounting fees, equipment costs, leasing, payroll, rent, marketing and infrastructure.  Being tempted to have a crack at designing your own website might seem like a good idea at cutting costs out of your bottom line. Should you build your own web site?  Maybe… but probably not! It all comes down to putting your time into what will generate the greatest return.  The short answer;  if you want your customers to take you seriously, or actually get inquiries from your site, you need to enlist the services of a professional. Here’s why… Let’s assume you have already created a logo.  If you were to design the website

There are plenty of DIY projects that you can tackle yourself, but your web site is NOT one of them!Some people think it’s simple to build a web site.  There are many DIY web designing tools available which allow you to “drag & drop” pictures, and “insert text” making it look so easy.  Keep in mind that these tools use templates that are generic and not specifically designed to meet your business needs and/or goals. What a Pro Knows Web development requires behind the scenes coding that’s done by skilled web developers.  Building a great looking website is hard and incredibly time consuming.  A professional will know:Simplicity - Adding unnecessary design elements (i.e., elements that serve no functional purpose) to your website will only make it harder for visitors to accomplish what they're trying to achieve. Navigation - Ideally, a visitor

A while back, the Google webmaster team announced they would start ranking web sites based on Page Loading Time. Page Speed Matters to Google Apart from other criteria like the Title Tag, META Description, etc, Google will also consider page load time as one of the biggest factors for your website’s search engine ranking.According to Google if pages have a loading time of more than one second it damages the user experience.  Google admits that a one second page load time is their overall goal and base it off each page of your site   What Can Lower Your Page Speed?Some examples that may affect overall web page performance:Server performance Lots of traffic Extra large images (and complex file formats) Code density Text graphics Etc…Page Speed Matters to Visitors If a site loads fast, people will spend more time on your website, as they

Technical Crawlability for Search Engines Nothing’s more frustrating than seeing the competition outrank your web site.  Even more annoying may be that you don’t fully understand how they did it…. right?The infrastructure of web sites is technical and needs to provide the information Search Engines are looking for when analyzing (or crawling) a site.  These “technicalities” may be passive or active depending on the actions taken by the web site designer. Passive Actions Passive actions are about how a web site provides information to Search Engines (like Google, Yahoo and Bing) when they index the pages of the site.  Examples of passive tactics are:  providing a content site map (usually an XML file) for Search Engines to efficiently understand what content they need to index, and making sure there are no missing pages or broken links. Active Actions Active actions are about the initiatives the web

It’s no secret that link building is one of the most important SEO techniques. In fact, it’s a culmination of several different skills:  you need to master content, sales, programming, psychology, and good old-fashioned marketing if you want other people to link to your site.Bottom Line?  If you want more search engine traffic, link building is a must.Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis as a way to improve relevancy.  As you’ll find, some links are more valuable than others. Not All Links Are The Same Search engines will count all the links pointing to your site (except those blocked), but they don’t count them all equally. They give more weight to the links that are considered to be of better quality. All things being

Optimize Meta Tags The term “meta tag” or “meta data” is used to describe information within the coding of your site that the search engines use to index your site. Shows In Search Results The search engine companies send programs sometimes called “spiders,” out to gather information about your site and determine how to display it in the search results page.  Meta tags are the key information which tells your users and the search engines what your site is about.  If your meta data is consistent with the intended theme of your site, it increases your chances of ranking well in the search results and increase the odds of attracting qualified traffic. CTR Meta Tags play an important role in your site’s overall click-through rate (CTR).  By writing meta descriptions in a way that captures search users’ attention, you’ll increase the number of visitors who

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