Mobile Apps

Cleaning Out the Clutter Apple is taking firmer stand against the “junk” that has grown increasingly prevalent in the app store, including everything from subscription scams, to pirated content, to cheap clones of viral apps. Late last year Apple publicly announced that it would begin to evaluate and clean out “problematic and abandoned apps,” removing over 45,000. Continuing to create a better user experience.   Beyond cleaning out apps that have been found to be problematic or abandoned, Apple has ramped up its efforts to crack down on cloned and templated apps as well.These apps include:Apps that haven’t been updated to support 64bit. Older Apps that are no longer supported or updated. Apps that abided by previous rules, but may not abide by new rules as Apple has updated them.By removing the thousands of clone and spam applications that have clogged

Unless your company creates and sells apps to others, chances are good that as a small business owner you don’t have the technical chops to create an app on your own.  Of course, there’s no absence of vendors and individuals who say they can create an app for you.  Once upon a time, those people charged a lot of money to create a custom app — and many still do. Cost Factors Mobile applications can in a variety of sizes, shapes, colors and functionalities.  There are a TON of moving parts at play, and every single one of them impacts the cost.  Primary factors influencing development costs include:Platform Functionality DesignLike every other aspect of mobile technology, app building is getting faster, easier and better.  If you aren’t using a mobile app that encourages more purchases while making it easier and

Every business these days would do well to embrace the digital era and all that comes with it.  That being said, though most business owners seem to understand this on the surface, they rarely grasp everything that is available.One excellent example of this is a Mobile App.  If your company isn’t currently providing its customers with a mobile app, then you are giving up a huge competitive advantage.  For those who aren’t yet convinced of what mobile apps have to offer, you should consider some of the benefits. You’re always within arm’s reach Just about everyone has a smartphone these days and the majority of us take them everywhere we go.  This means your company currently has an unrivaled opportunity to never leave your customers’ side.One of the best parts about having an app for your customers is that you get to

Companies of all sorts have started deploying Beacons that (at a minimum) tell a smartphone precisely where it is so that an app can act on the specific location.  Its uses far surpass the one that has grabbed most of the media attention:  tracking shoppers to provide tailored sales pitches and coupons at specific locations of stores.Numerous implementations have been advertised in the last year, with the US leading the way in beacon integration.  Marketing and loyalty drive the most common purposes at the moment, with some examples:Macy’s is rolling out beacons across their stores in the US, for in-store marketing and loyalty. Major League Baseball are using beacons in their ballparks to offer fans the ability to check in, know where venders are and get additional content on their phones. San Francisco airport is using beacons to help

Have you heard about beacons? Beacon technology is based on the action of sending data between a transmitter and a smartphone or tablet with an installed app that enables receiving signals.Beacons can be compared to lighthouses, but instead of sending light they send radio waves to all applicable receivers nearby.  They are small computers charged by a coin battery, equipped with an accelerometer and a temperature sensor.  When users walk next to a beacon device, their smartphones get notifications personalized by the beacon’s owner.  This system allows sending only small data pieces and has some limits (eg. you can’t transfer music or video material).  Because beacons can recognize their proximity to nearby devices, they can adjust messages to the location of signal receiver.What opportunities do beacons give you?Beacons can be comprehensively used.  But the most popular way that people use beacons

A Beacon is a small gadget that consistently sends out radio signals to any nearby tablets and/or smartphones, containing a small amount of data using Bluetooth Low Energy (BLE).  The signal strength and time between each signal can be  set up to give a desired coverage.  Mobile apps can listen for the signals being broadcast and, wen they hear a relevant signal, can trigger an action on your phone.  Note that Beacons only work or communicate in one direction (they broadcast data but cannot read things from off your phone).For the majority of current Beacons, the data that they broadcast is hard coded and doesn’t change frequently (which means when configuring the Beacon it’s set only once).  Beacons rely on the device which is listening to do something intelligent with the data – this is likely to start changing in

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