Terms

The lights are turned off and the door is locked.When I visit a site that hasn’t been updated in a year (or more), that’s what I assume.  Or I make leaps that are possibly even more damning, pegging the person as not caring, unprofessional, or someone who starts things and doesn’t finish them.  This is not the person you want to be, because it will win you few fans and even fewer return visitors to your web site.You are probably thinking to yourself, but I did everything right.  I got a professional company to design a great looking website and did some SEO work to help make sure I had the right focus and content.  But it just isn’t producing like I expected.The problem is a common one.  I call it the “build it and leave it” disorder.  You work

SEO is a lot more than sprinkling a few keywords throughout your text.  Google will certainly not appreciate it very much.  Not only will you fail to get your site ranked highly by it, but you also risk getting penalized.  You have to be ready to put in more effort and be more subtle when implementing keywords.  The type of writing done for a website is different than the formal writing required for academia.  It's a little bit more restrictive than creative writing but only in the sense that you have to write with keyword optimization in mind.Basically, keyword optimization is making sure your content contains enough examples of your keywords, which are words or phrases commonly used in search engines to find what your business offers.  For example, if you're selling real estate in the Quad Cities, your keywords

 SEO, or Search Engine Optimization, is a marketing discipline focused on growing visibility in search engine (ei: Google, Yahoo, Bing) results.  SEO includes both the technical and creative elements required to boost rankings, drive traffic, and increase awareness in search engines.SEO isn’t only about keyword frequency, it’s also how the web site is coded, who, what and where is linking to you and so much more.  The search engines update their algorithms (or search rules) all the time, as that criteria changes your web site needs to change as well.Every client is different, every web site is different and every audience is different.  Search engine algorithms change regularly, so the tactics that worked last year or even last month may not work anymore.  Also, be patient.  SEO isn’t about instant gratification.  Partner with a SEO company you trust and commit

Ever heard the phrase link juice?  No its not a drink, or something from the popular Nintendo™ character.  "Link juice" is the benefit you receive by getting inbound links to your web site.  These links to your site could be from blogs, Twitter, Facebook, YouTube, etc.    Link juice is just a cool phrase, its not a program, a service or anything you can subscribe to.  When other sites that link to yours start getting indexed by Google it gives your site more authority, and this is what we call link juice.  That's all.  Just thought I would clear that up for those of you wondering.Happy Webbing.

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