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A while back, the Google webmaster team announced they would start ranking web sites based on Page Loading Time. Page Speed Matters to Google Apart from other criteria like the Title Tag, META Description, etc, Google will also consider page load time as one of the biggest factors for your website’s search engine ranking.According to Google if pages have a loading time of more than one second it damages the user experience.  Google admits that a one second page load time is their overall goal and base it off each page of your site   What Can Lower Your Page Speed?Some examples that may affect overall web page performance:Server performance Lots of traffic Extra large images (and complex file formats) Code density Text graphics Etc…Page Speed Matters to Visitors If a site loads fast, people will spend more time on your website, as they

Technical Crawlability for Search Engines Nothing’s more frustrating than seeing the competition outrank your web site.  Even more annoying may be that you don’t fully understand how they did it…. right?The infrastructure of web sites is technical and needs to provide the information Search Engines are looking for when analyzing (or crawling) a site.  These “technicalities” may be passive or active depending on the actions taken by the web site designer. Passive Actions Passive actions are about how a web site provides information to Search Engines (like Google, Yahoo and Bing) when they index the pages of the site.  Examples of passive tactics are:  providing a content site map (usually an XML file) for Search Engines to efficiently understand what content they need to index, and making sure there are no missing pages or broken links. Active Actions Active actions are about the initiatives the web

It’s no secret that link building is one of the most important SEO techniques. In fact, it’s a culmination of several different skills:  you need to master content, sales, programming, psychology, and good old-fashioned marketing if you want other people to link to your site.Bottom Line?  If you want more search engine traffic, link building is a must.Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis as a way to improve relevancy.  As you’ll find, some links are more valuable than others. Not All Links Are The Same Search engines will count all the links pointing to your site (except those blocked), but they don’t count them all equally. They give more weight to the links that are considered to be of better quality. All things being

Optimize Meta Tags The term “meta tag” or “meta data” is used to describe information within the coding of your site that the search engines use to index your site. Shows In Search Results The search engine companies send programs sometimes called “spiders,” out to gather information about your site and determine how to display it in the search results page.  Meta tags are the key information which tells your users and the search engines what your site is about.  If your meta data is consistent with the intended theme of your site, it increases your chances of ranking well in the search results and increase the odds of attracting qualified traffic. CTR Meta Tags play an important role in your site’s overall click-through rate (CTR).  By writing meta descriptions in a way that captures search users’ attention, you’ll increase the number of visitors who

What good is a site if no one can find it?Ever since the creation of search engines, clever web masters have been tinkering away at finding the best ways to get their sites ranked higher.  In turn increasing traffic and visibility.  It’s a race to the top, and as in any kind of competition there are things you can do to boost your chances of “winning.”Never Ending Dilemma  A constant dilemma for web designers is to develop web pages that appeal to both visitors and the search engines.  The dilemma is search engines love simple pages with lots of content.  Real people like pages with animation, graphics and lots of special effects – the very same elements search engines cannot crawl and index. Avoid the Google Penalty Box Anyone entering the world of search engine optimization certainly will learn pretty quickly about different neat

  The Dark Side of SEO - Link Building In the world of SEO, or Search Engine Optimization, we have distinct tactics to follow.  Rules and guidelines are established to provide a useful, relevant and safe atmosphere and to ensure the quality of the user experience.  Ranking high on search engines requires keeping up with the current and the ever-changing SEO trends and constantly adjusting and evolving your approach to accommodate new algorithm updates.  Just remember, SEO isn't only about keyword frequency, it’s also how the web site is coded, who, what and where is linking to you and so much more. Black Hat SEO On the other side, the dark side of SEO, there are people who try to outsmart or manipulate search engines and bring organic traffic to their web sites without following any rules, breaking most of them instead.  Hidden or tiny text,

  Bad SEO Alert! SEO is important because it is one of the most cost-effective way to bring in new customers to your business.  So why don’t more people do it then?  SEO takes time and patience to do right.  Most people just want fast results and aren’t willing to invest the time, but it hardly every happens over night.  Just like the technology that uses it, SEO is always changing and evolving. Ethics What is most important for web site success these days is to follow good SEO practices that are ethical, based on Google standards and up to date with the latest developments of ranking algorithms.  Practices of the past such as keyword stuffing, cloaking, massive link building and banner stuffing are a thing of the past and should definitely be avoided.In SEO or search engine optimization, bad SEO refers to the use

Marketing is increasingly responsible for more and more.  More productivity, more effectiveness, more leads, more sales, etc.Marketing teams are feeling strapped with limited resources, smaller budgets and sometimes there isn’t adequate training available.  If you keep your entire marketing team efforts in-house, you could wind up spending your entire budget on payroll and still not have all the skill sets needed.  The factors that play a part in search engine optimization (SEO) are constantly evolving and changing, requiring a multi-faceted strategy that involves multiple disciplines and talents.Your company can realize the following benefits by hiring a performance-based online marketing company:Cost/Risk:  At much less than the cost of one full-time executive, you get an entire team of experts, and can expect cheaper overall costs, among others.  Minimize the impact of marketing staff reductions later. Access:  With the right company, you

By evading freelance designers or general media marketing companies you’ll save yourself and your company countless hours and imminent heartache.  We know, we know, we all have a cousin, or a neighbor who claims to be a budding designer and is willing to take on a project for cheap or free!  As enticing as it may be, you could potentially be getting yourself into a sticky situation. It's Just Missing Something Or — you may have a breathtaking website, but the traffic is stagnant.  Sometimes, just a few simple changes can improve your page’s ranking overnight.  Perhaps your website is ranked on the first two pages of Google, but visitors only stay a few seconds before quickly bouncing somewhere else, without buying anything or contacting you.  You deserve better, so go out and get it!  A thorough SEO evaluation performed by a

Hiring temporary freelance designers or general media marketing companies might seem like tempting route to take, it will almost certainly cost you more in the long run.  Some things require a good investment in a trusted, dedicated company, and here’s why your web presence is one of those things: Dedicated web development enhances your brand. There's really no way to work on a web presence without working on your company's brand.  Your brand has an impact on everything from the look and feel of your website, to the content written for you, to the way your products and services are presented.  Usually, in order to maintain consistency, your other marketing endeavors will end up retaining the same look and feel.  Likewise, the design of your web presence will affect your brand, and can either enhance it or draw away from it, depending

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