Web Design

So you've got a web site, but you wonder is it doing anything for me?Well, it all depends on how you measure it, as with any form of marketing a web site is hard to measure.  Sure, you can see 1,000 people were on it last week and they came from Google, your vendor, you can see what keywords they used to find you with etc etc.  But, is it actually doing anything for you?  If you do not sell products right online, this is even harder to determine.QC Total Tech, we ourselves have a Facebook page, Twitter account, YouTube channel and of course this web site.  We send out weekly e-mail blasts, and are actively promoting the site through referrals, word of mouth etc.   However, it is not very often when someone calls and says hey, I called

If you're not on Google Places, and listing all the information you can, you're missing out.Google Places funnels into Google Maps, GOOG411 and helps your search engine optimization (SEO). On your Google Places page you should be listing your logo, videos, coupons, customer testimonials, links back to your web site, all the relevant contact information and of course a description of what you do. Place a link to your Flickr account too.Happy Webbing-Jason

There's a lot more to getting yourself out there than just having a web site.   You need to make sure you're linked on other sites, that your company has a FaceBook fan page, a Twitter account and you yourself are using LinkedIn.  You also need to keep all of those things updated with relevant information.  The more people that read your stuff the more people are seeing your name, seeing your logo, hearing your information and become aware of you.   If people aren't aware of you, why would they hire you, use your product or service?  They wouldn't.  Think of the big successful brands both local and national.   Everybody knows them, they've got commercials, bill boards, coupons in the mail, web sites, FaceBook pages, etc.What's that?  It sounds like a lot of work?  Well, yeah, it is,

I've been thinking lately about what a web site needs in the most general of senses.  A topic that comes up a lot is the importance of design and functionality, which is greater.  Well, in my opinion, a great design is a given, your site has to look great, but it also has to be easy to use, navigate and be functional, interactive and give your customers/users a reason to use and stay on the web site.You cannot just design a nice looking site, slap on some generic marketing material that we've all read a million times and call it a day. You've got to think about your content, make sure its worded just right and that you're not overwhelming your customers with excessive information.  Your web site in most cases is a call to action and a reference for

Blog, blog, blog.  Blog, blog, blog.  All you need is blog.  OK that was admittedly cheesy, but it gets my point across.  Now, that's only partially true, not all you need is a blog, but you definitely need one!  Are you running a web site for your company?  Then you should have a blog.  Stop!  Yes, you should!  Don't argue!  Just hear me out.Everyone says, "I don't have time to update my blog, or write articles, I don't even know where to begin".  Save it.  I don't have time either, but I believe that the blog is a critical part of my customer communication, and I know this from the comments I receive from my clients.  So I take the time to do it.  Blogs are not just for people who like to type or for technical people.  One of

I got asked this question today, so I thought I would answer here for everyone.The question was "What is the difference between Search Engine Optimization and Search Engine Submission?"Search Engine Submission is simply informing the search engines (Google, Yahoo!, Bing, Ask, Jayde, etc) that your site exists and then they will "Crawl" your web site and begin to list the pages in it's database.Search Engine Optimization is when your site's content, HTML structure, link popularity and other factors are reviewed and then adjusted accordingly to make sure you are popping up as high as possible under the various search terms someone would look your business up under.Happy Webbing.

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