Web Design

SEO is a lot more than sprinkling a few keywords throughout your text.  Google will certainly not appreciate it very much.  Not only will you fail to get your site ranked highly by it, but you also risk getting penalized.  You have to be ready to put in more effort and be more subtle when implementing keywords.  The type of writing done for a website is different than the formal writing required for academia.  It's a little bit more restrictive than creative writing but only in the sense that you have to write with keyword optimization in mind.Basically, keyword optimization is making sure your content contains enough examples of your keywords, which are words or phrases commonly used in search engines to find what your business offers.  For example, if you're selling real estate in the Quad Cities, your keywords

When it comes to content, if you’re not going to make the effort to create quality content, then don’t bother at all.  Your website is often the first, and perhaps only chance to market your company to online customers and clients.  Make the most of this opportunity by ensuring your website’s content is top notch.  Content is what ultimately connects you with customers and prospects.  Give them something they actually want because that content builds up the relationship that then allows you to ask for the sale.Today’s average customer starts researching with an online search, and gets information from blogs, forums and social media.  Your company needs to become visible in your target group at the right time with the best possible reputation and helpful information.  Find out what is important to your targeted audience and cater to their demands

It may not seem like it, but a poor, outdated web site is an easy way to lose credibility with consumers.  No matter how good of a business you may be locally, regionally, or even nationally, consumers often lose faith when they search for your business online only to find a website that doesn’t work on their phone or tablet, doesn’t load quickly, lacks good navigation, or looks like it’s straight out of the 1990s.  Did you know 57% of users say they won’t recommend a business with a poorly designed mobile site.Almost everyone now-a-days is capable of searching for businesses online from their smart phone and tablet.  With more than 80% of all local searches being performed on a smartphone, and 51% of mobile device users spend 2.8 hours per day using their mobile device, your website not showing

Does your business need to include video as part of its Content, Social and Digital Marketing campaigns?  — YES!!  Visual marketing is an integral part of any Digital Marketer’s marketing arsenal. The reason being is because of its effectiveness.  Whilst images help dramatically, it’s thought that video can have a significant boost in interaction, action and usability.Over the past few years, we’ve noticed a huge increase in demand for video production, mostly for the benefit of improving our clients’ websites and with the intention of increasing the growth rate of website visitors.  We feel that this will become an even bigger trend in the next few years, and that video will progressively become the way of communicating key messages to customers and clients.  While viewing the facts below, this becomes even more apparent:90% of online consumers report that a business’

A CTA or Call to Action, is the part of your website that tells your intended audience what they should be doing once they found your website.  A Call to Action can be a mild request like “Click Here” or “Watch This Video”, or much more demanding as “Buy Now” or “Purchase Here”.  No matter how inventive we get it still boils down to one request, telling people what to do next.Having an effective CTA is a crucial part of every website.  Every website should be built with an objective it wants users to complete, whether its filing out a contact form, signing up for a newsletter or taking advantage of a promotional offer.  Every business faces the painful reality that users are inpatient and reluctant to take the next step.  The CTA is your chance to give your reader

 SEO, or Search Engine Optimization, is a marketing discipline focused on growing visibility in search engine (ei: Google, Yahoo, Bing) results.  SEO includes both the technical and creative elements required to boost rankings, drive traffic, and increase awareness in search engines.SEO isn’t only about keyword frequency, it’s also how the web site is coded, who, what and where is linking to you and so much more.  The search engines update their algorithms (or search rules) all the time, as that criteria changes your web site needs to change as well.Every client is different, every web site is different and every audience is different.  Search engine algorithms change regularly, so the tactics that worked last year or even last month may not work anymore.  Also, be patient.  SEO isn’t about instant gratification.  Partner with a SEO company you trust and commit

Lately we have been noticing more and more people are asking us “What is Mobile Compatibility?” or “Can you explain to me what Responsive Design is?” Our answer is always “Yes!”Simply put… Mobile Compatibility is how a person views a web site from a mobile device, such as a smart phone or tablet. While your web site might work just fine on your Desktop or Personal Computer, if you bring it up on a smaller screen, like on your smart phone or tablet it’s a different story. Your potential customer might encounter tiny fonts that they have to zoom in and out on to read, drop down menus that don’t work right, or a flash file no longer supported that won’t work, just to name a few.Responsive Design is a phrase we are all hearing a lot about lately… But

If you follow any of the big blogger/news sites or any tech sites, you've probably seen articles mentioning newer technologies such as HTML5, CSS3 or Webkit.  Adobe Flash is going away, they've stopped releasing updates, iOS and Android Chrome don't even support it, so we're moving in a new direction.  HTML is the language that all basically all web sites/pages are constructed upon, it's the code that explains what is on the page, where it goes, what type of information it is, where to place images, etc.  CSS is a language that accompanies HTML and it tells the web browser how to make the HTML look (what fonts to use, how things are colored, if there are borders, etc).  The latest two languages of these combined give us the ability to make breathtaking web pages that render fast and don't

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