Tips On How To Use Twitter For Your Business


What is Twitter all about?  It’s a social network (with an app for smart phones and tablets), where users share their thoughts, news, information, pictures and jokes in 140 characters of text or less.  Twitter makes global communication cheap and measurable.  Profiles are (usually) public and anyone in the world can see what you write, unless you elect to make your profile private.  Users “follow” each other in order to keep tabs on and converse with specific people.  Think of Twitter as a means to occupy someone’s complete attention, whether it’s an audience of friends, colleagues or potential customers.

Although communicating in 140-character messages may feel a bit foreign, Twitter offers unique ways to reach new people and engage with existing customers.  Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 character limit, right?

You can use Twitter to post news or updates about your company or products, think of what’s valuable to your consumers and let them hear about it first.  It’s also not uncommon for companies to post promotions, sales or specials on Twitter.  Being successful in Twittering, you will have to put forth your personality and a unique style. That’s what makes the difference and can increase your Twitter following and make it a successful marketing tool for you.

Whether you are engaging and participating on Twitter or not, someone could be twitting about you.  It’s all about talking and interacting with your prospects and consumers.  If you are not going to do this, Twitter is not the marketing tool for you, it simply won’t work.  Show your followers that you want to be involved and engage with them – this provides optimal customer service and that you are, in fact, personable.

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