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Marketing

Many companies are getting their own app these days, you may think "I have a web site, that's good enough".  While having a website is critical for any business, a mobile app is quickly becoming an integral part of the marketing plan for a lot of companies.   The reason a mobile app is so important is usability, its incredibly convenient to use an app for a business you frequent.  You most likely have an online banking app on your phone, think about how often you swipe open that app, its convenient and quick.  More often than not, in your banking app you may have special offers from them and occasionally "member benefits" giving you special deals with third parties.   This type of marketing does work, and it works well.  It is statistically proven that people who use an

DIY is all the rage these days, especially with services like Wix, GoDaddy, etc.   The problem with DIY marketing is that it's limited by skillset.    Do you prepare your own taxes?  Do you cut your own hair?   Experts exist in each field for a reason, and while DIY marketing is very tempting, and may seem easy it's not always effective.  Bad marketing can actually hurt your business, we've heard the phrase "ahh, just try it, what can it hurt?", quite a bit actually.   If you're spreading the wrong message, or the right message in the wrong way you can damage potential relationships, hurt first impressions and more.  If it's a job worth doing, it's a job worth doing right.  It will cost more to have a professional in your corner, but it's your business, you've worked

Well, it's January 2020 and it seems like the amount of companies offering online marketing increases weekly.   There are a myriad of places to choose from.   You could go the DIY route, spend $20 a month, do it all yourself and hope for the best.   There's places online that'll do it for any dollar amount you can think of, often times these places have no customer service and might even be outsourcing critical components to an overseas department of people that don't really truly understand your business or what you need.   Then of course there are companies in your backyard (such as ourselves) offering professionally developed web sites, SEO, pay-per-click ads and more.   We've been developing websites and helping businesses grow for over 15 years now.    There are competitors who charge more, there are

We hear this question all the time, how much should I spend on my marketing?   Most businesses on average spend 10-12% of their budget on their marketing/advertising efforts.   Up to 45% of their marketing budget is exclusively reserved for digital, and that is expected to double by 2021.    The trend toward digital is increasing and growing all the time, more and more people are turning away from traditional advertising methods (phone books, billboards, radio and TV ads).   Digital advertising and marketing is measurable, faster to adjust and has a broader reach. If you're a new business, you may be wondering what does 10-12% of my budget mean to me?   The simplest way to solve this, is to ask yourself "how much do I want to make this year?" and figure a minimum of 11% of that number

Unless you own a tech company that builds and sells apps, chances are your small business does not have the knowledge or  capability of creating an app on your own.  There are plenty of companies out there to choose from. Cost Factors Mobile apps are all different.  They have a number of moving parts, and each one of them impacts the cost.  Primary examples that affect cost: Platform Functionality Design Like every other aspect of mobile technology, app building is getting faster, easier and better.   Mobile vs. Desktop "Within the last few years the world has seen mobile usage surpass desktop.  Mobile technology and availability are spurring on the growing trend of people accessing the Internet through their mobile devices, rather than desktops and laptops.  This mobile usage is mostly spent on apps, which means businesses need to have a custom-built app developed to

    One of the biggest benefits of having a mobile app for your small business is always being within reach.  Always being available will help strengthen your connection to the customer and in return, strengthen your brand. Building brand recognition  "The more your audience trusts you, the more likely they’ll be to listen to later sales pitches and even commit to your brand.  With an app, you’ll demonstrate to your users why they should trust you by showing, rather than telling, what your brand stands for." - 4 Ways Your Business Can Benefit From Having a Mobile App Looking to learn more about how QC Total Tech can help your small business create its own mobile app?  Give us a ring at 563-823-1114 or fill out our form at  https://www.qctotaltech.com/contact-us/ and a team member will be in touch shortly.

Set yourself apart from your competition. Tailored To You In order to captivate people's attention, your business should have a site that is custom built for your company, to grab your customers and/or clients. A DIY website builder isn't going to give you that since they are created to look and do basically the same things. One Size Just Doesn't Fit All "Customization is ALWAYS required because no matter how much you may like the look of a template, there is always some feature that doesn’t quite meet your needs.  You can spend more time trying to fit into or change a template than developing a site from scratch.  If you do happen to find one that meets your needs, do you really want to look like the potentially hundreds of other sites out there that picked the same template?" - When DIY becomes OMG If

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