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SEO – Quality Linking To Your Site

It’s no secret that link building is one of the most important SEO techniques. In fact, it’s a culmination of several different skills:  you need to master content, sales, programming, psychology, and good old-fashioned marketing if you want other people to link to your site.

Bottom Line?  If you want more search engine traffic, link building is a must.

Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis as a way to improve relevancy.  As you’ll find, some links are more valuable than others.

Not All Links Are The Same

Search engines will count all the links pointing to your site (except those blocked), but they don’t count them all equally. They give more weight to the links that are considered to be of better quality. All things being equal, 1,000 links from one site will mean far less than 1,000 links from 1,000 sites.

What’s a quality link?  It’s one of those “you’ll know it when you see it” type of things in many cases.  Some examples of proper backlink building include:

  • Press Releases
  • Blog or Forum Comments & Profiles
  • Directories
  • Business Network Profiles
  • Social Media
  • Internal Site Links
  • Paid Ad Links

A link from any large, respectable site is going to be higher on the quality scale than a link you might get from commenting on a blog. In addition, links from those in your “neighborhood”, sites that are topically relevant to your site, may also count more.

Plenty of people have found that getting a whole lot of links can add up to SEO success. Even more so if you’re getting a lot of links from many different sites.

To learn more about SEO at QC Total Tech visit http://www.qctotaltech.com/our-services/search-engine-optimization/ or give us a call at 563-823-1114.

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