Fluffy Web Sites
I'm a web site designer and I talk to a lot of people every week about new web sites. I used to partner with an advertising agency who resold sites I built and usually designed. This ad firm like many agencies and web site design studios out there put their focus on the wrong thing. They focus almost exclusively on how the web site looks instead of what the web site does. It is just the same as dating, looks only get you so far but its the inside that matters. Having a great attention capturing front page is vital to your site, but there is so much more to it
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