SEO – Technical Crawlability for Search Engines
Technical Crawlability for Search Engines
Nothing’s can be more irritating than seeing your web site being lower on the search engine ranking than your competition. It may be even more annoying that you’re not sure how they did it.
The information Search Engines are looking for when crawling your web site needs to be in the infrastructure of your website.
Some are how a web site provides information to Search Engines (like Google, Yahoo and Bing) when they index the pages of the site. Examples are: having a content site map (or an XML file) for Search Engines to properly index, and also making sure you don’t have any broken or missing links.
Some are about the initiatives the web site designer takes to notify Search Engines of changes made to the site. Some examples are: letting Search Engines know when something has been added or changed, and connecting the site to Search Engine’s Webmaster tools to monitor search engine optimization.
Search Result Impact
If a web site is not optimized to be analyzed by Google, Yahoo, Bing, etc., all the efforts in producing compelling content and creating beautiful images for the web site will be hindered because Search Engines won’t be able to index the website properly. A poorly indexed web site will dramatically impact search rankings.
Here at QC Total Tech, we develop your site right the first time. Give us a call for a chat at 563-823-1114 or fill out our Free Web Site Evaluation form today and get your site back on top of the Search Engine Results! http://www.qctotaltech.com/free-web-site-and-online-marketing-evaluation/