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Why SEO Is So Important To Your Business



SEO, or Search Engine Optimization, is a marketing discipline focused on growing visibility in search engine (ei: Google, Yahoo, Bing) results.  SEO includes both the technical and creative elements required to boost rankings, drive traffic, and increase awareness in search engines.

SEO isn’t only about keyword frequency, it’s also how the web site is coded, who, what and where is linking to you and so much more.  The search engines update their algorithms (or search rules) all the time, as that criteria changes your web site needs to change as well.

Every client is different, every web site is different and every audience is different.  Search engine algorithms change regularly, so the tactics that worked last year or even last month may not work anymore.  Also, be patient.  SEO isn’t about instant gratification.  Partner with a SEO company you trust and commit yourself to the process.  SEO isn’t a one-time event.

If you’re serious about getting “to the top of Google” and you want the benefits that come along with it, you need a partner that is willing to take the time to review your web site, understand your business and your clients.  When selecting a firm to help out with your search engine optimization, ask them what they know about your business, and your audience… if they can’t answer those questions… they’re doing it wrong.

For more information on online marketing please visit our White Paper entitled:  TOP 7 SMALL BUSINESS ONLINE MARKETING CHALLENGES

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