3 Simple Small Business Marketing Tips You Might Be Overlooking
We all know that the hub of your online presence is your web site, but do people know that? Here are three easily overlooked, simple, obvious face palm situations that you can rectify.
- List your web site address anywhere your phone number and logo are mentioned. Business cards, vehicles, receipts/invoices, letterhead, brochures, e-mail auto-signatures.
- Direct people to your web site – If you have an FAQ section or other grab-n-go information on your web site for your clientele, make sure your staff is directing people there for future reference. (i.e. Hi Jim, thanks for your question…by the way for future reference you can look up any of these questions and more on our web site at www….)
- Link from social media – If you’re posting on social media regularly and you’re not often including links back to relevant corresponding content on your web site you’re potentially missing out on more ways to communicate your brand and offerings to your clients and prospects.
For more information on how to establish your online presence effectively check out our free white paper Top 7 Small Business Online Marketing Challenges and don’t forget to sign up for our free weekly email list (on the right side of this page).