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Why Keywords And Content Go Together


SEO is a lot more than sprinkling a few keywords throughout your text.  Google will certainly not appreciate it very much.  Not only will you fail to get your site ranked highly by it, but you also risk getting penalized.  You have to be ready to put in more effort and be more subtle when implementing keywords.  The type of writing done for a website is different than the formal writing required for academia.  It’s a little bit more restrictive than creative writing but only in the sense that you have to write with keyword optimization in mind.

Basically, keyword optimization is making sure your content contains enough examples of your keywords, which are words or phrases commonly used in search engines to find what your business offers.  For example, if you’re selling real estate in the Quad Cities, your keywords may be “quad city real estate,” “Davenport Iowa real estate,” “Davenport homes for sale,” “quad cities houses for sale,” etc.

Before writing content, you’ll have to decide what terms you want to be found under.  You’ll have to get inside the client’s head, along with doing keyword research and find out what words their consumers use while searching.  Eventually, you can use exactly these terms in your content and make sure you start ranking for them.  Keyword research is the first step in any SEO copywriting and an essential part of any SEO strategy.

Proper keyword research will make clear what search terms are used by your audience.  And this is of great importance.  We regularly encounter clients that have a specific set of words they use when referencing their products, while their target group uses a completely different set of words.  These clients’ sites aren’t found because of a mismatch in word use.  Optimizing for words that people don’t use doesn’t make any sense.  Doing good keyword research makes sure that you use the words your target audience uses and therefore makes the whole effort of optimizing your website worthwhile.

When you’ve selected your keywords, you’re ready to write your content. Here’s where the keyword optimization takes shape. What you need to do is repeat your keyword several times throughout your content.  By including optimized content on a website that would otherwise not contain such content, you get the advantage of self-expression while making sure your site gets seen by search engine bots.

Long gone are the days of keyword stuffing. Now it is all about putting in the effort to create high-quality content readers will want to read. You will use that content as a basis for your keywords and marketing campaigns.

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