January 2020

DIY is all the rage these days, especially with services like Wix, GoDaddy, etc.   The problem with DIY marketing is that it's limited by skillset.    Do you prepare your own taxes?  Do you cut your own hair?   Experts exist in each field for a reason, and while DIY marketing is very tempting, and may seem easy it's not always effective.  Bad marketing can actually hurt your business, we've heard the phrase "ahh, just try it, what can it hurt?", quite a bit actually.   If you're spreading the wrong message, or the right message in the wrong way you can damage potential relationships, hurt first impressions and more.  If it's a job worth doing, it's a job worth doing right.  It will cost more to have a professional in your corner, but it's your business, you've worked

We hear this question all the time, how much should I spend on my marketing?   Most businesses on average spend 10-12% of their budget on their marketing/advertising efforts.   Up to 45% of their marketing budget is exclusively reserved for digital, and that is expected to double by 2021.    The trend toward digital is increasing and growing all the time, more and more people are turning away from traditional advertising methods (phone books, billboards, radio and TV ads).   Digital advertising and marketing is measurable, faster to adjust and has a broader reach. If you're a new business, you may be wondering what does 10-12% of my budget mean to me?   The simplest way to solve this, is to ask yourself "how much do I want to make this year?" and figure a minimum of 11% of that number