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January 2020

Many companies are getting their own app these days, you may think "I have a web site, that's good enough".  While having a website is critical for any business, a mobile app is quickly becoming an integral part of the marketing plan for a lot of companies.   The reason a mobile app is so important is usability, its incredibly convenient to use an app for a business you frequent.  You most likely have an online banking app on your phone, think about how often you swipe open that app, its convenient and quick.  More often than not, in your banking app you may have special offers from them and occasionally "member benefits" giving you special deals with third parties.   This type of marketing does work, and it works well.  It is statistically proven that people who use an

DIY is all the rage these days, especially with services like Wix, GoDaddy, etc.   The problem with DIY marketing is that it's limited by skillset.    Do you prepare your own taxes?  Do you cut your own hair?   Experts exist in each field for a reason, and while DIY marketing is very tempting, and may seem easy it's not always effective.  Bad marketing can actually hurt your business, we've heard the phrase "ahh, just try it, what can it hurt?", quite a bit actually.   If you're spreading the wrong message, or the right message in the wrong way you can damage potential relationships, hurt first impressions and more.  If it's a job worth doing, it's a job worth doing right.  It will cost more to have a professional in your corner, but it's your business, you've worked

Well, it's January 2020 and it seems like the amount of companies offering online marketing increases weekly.   There are a myriad of places to choose from.   You could go the DIY route, spend $20 a month, do it all yourself and hope for the best.   There's places online that'll do it for any dollar amount you can think of, often times these places have no customer service and might even be outsourcing critical components to an overseas department of people that don't really truly understand your business or what you need.   Then of course there are companies in your backyard (such as ourselves) offering professionally developed web sites, SEO, pay-per-click ads and more.   We've been developing websites and helping businesses grow for over 15 years now.    There are competitors who charge more, there are

We hear this question all the time, how much should I spend on my marketing?   Most businesses on average spend 10-12% of their budget on their marketing/advertising efforts.   Up to 45% of their marketing budget is exclusively reserved for digital, and that is expected to double by 2021.    The trend toward digital is increasing and growing all the time, more and more people are turning away from traditional advertising methods (phone books, billboards, radio and TV ads).   Digital advertising and marketing is measurable, faster to adjust and has a broader reach. If you're a new business, you may be wondering what does 10-12% of my budget mean to me?   The simplest way to solve this, is to ask yourself "how much do I want to make this year?" and figure a minimum of 11% of that number

Did you know that businesses with a mobile app see a 200% higher conversion rate (on average) than those with just a mobile optimized web site? So, why do apps have a higher conversion rate? Push notifications - Instantly notify customers and prospects about sales, new products, etc. Ease of use - Not having to login, remember passwords, etc. Convenience - In their pocket and always ready to go, all information is saved and the purchasing process can be handled with a just a few button taps Preference - Having a constant, easy way for your customers to interact with your business increases loyalty and makes them more likely to purchase from you VS a competitor

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