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Business, Marketing, Social Media

LinkedIn is by far the most important social network to reach out to business buyers and connect with professionals in general and thus one of the major platforms in B2B social media.  The network allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities.  Since it is largely focused on B-to-B connections, LinkedIn should be a big part of your social media marketing strategy. LinkedIn can be a valuable business tool to help you grow your business.  Think of your LinkedIn profile as an interactive resume – on steroids. In addition, to information about your work experience and education, LinkedIn allows you to enhance your profile by adding status updates, blog posts, presentations, events, recommendations and so much more. In addition to your profile, LinkedIn provides a number of community features that

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Business, Internet Advertising, Marketing, Web Design

Does your business need to include video as part of its Content, Social and Digital Marketing campaigns?  — YES!!  Visual marketing is an integral part of any Digital Marketer’s marketing arsenal. The reason being is because of its effectiveness.  Whilst images help dramatically, it’s thought that video can have a significant boost in interaction, action and usability. Over the past few years, we’ve noticed a huge increase in demand for video production, mostly for the benefit of improving our clients’ websites and with the intention of increasing the growth rate of website visitors.  We feel that this will become an even bigger trend in the next few years, and that video will progressively become the way of communicating key messages to customers and clients.  While viewing the facts below, this becomes even more apparent: 90% of online consumers report that a business’

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