Your customers are on the phone, but you’re not
It may not seem like it, but a poor, outdated web site is an easy way to lose credibility with consumers. No matter how good of a business you may be locally, regionally, or even nationally, consumers often lose faith when they search for your business online only to find a website that doesn’t work on their phone or tablet, doesn’t load quickly, lacks good navigation, or looks like it’s straight out of the 1990s. Did you know 57% of users say they won’t recommend a business with a poorly designed mobile site.
Almost everyone now-a-days is capable of searching for businesses online from their smart phone and tablet. With more than 80% of all local searches being performed on a smartphone, and 51% of mobile device users spend 2.8 hours per day using their mobile device, your website not showing up in mobile-friendly search results will definitely hurt your business. With the advancements in technology, all website designs should have some sort of mobile optimized aspect built in!
When design elements are outdated and it’s difficult to get around from webpage to webpage, customers are less likely to stay on your site, which means they go to your competition so your business takes a hit. Did you know Google says 61% of users are unlikely to return to a mobile site they had trouble accessing it and 40% visit a competitor’s site instead.
These non-mobile issues also make it harder for search engines to read your website effectively. Since search engines read your website by reading code (and sitemaps, if you have one), old code and content means there’s little for search engines to find, understand, and less likely to display as a legitimate search result. Their goal is to increase search traffic, including mobile friendly search traffic, and you can use that to your benefit by jumping on board! Did you know 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.
If you are not someone who is surfing the net from your mobile device, then you will soon be in minority. In the very near future, most people will be using a mobile phone for browsing. Did you know that Mobile usage grows by 58% each year. This means that any business that has a presence on the internet right now should make appropriate changes so that your web site is mobile friendly.
For more information on mobile optimization please visit our White Paper entitled: MOBILE FRIENDLY WEB SITES AND YOUR BUSINESS