More and more, mobile devices are starting to dominate. Smart phones and tablets are quickly becoming the mainstay. In Apple's Q1 earnings call, Macstories.net reports Apple sold 7.33 million iPads and 16.24 million iPhones. Apple predicts the tablet will soon replace the home computer. It makes a lot of sense, mobile devices are fun, they are fast and are relatively affordable compared to a computer. How often do you use a phone or tablet to surf the web? Its always nice to view a web site that has been optimized specifically for a phone or tablet. Why wouldn't your web site also have those optimizations and goals?
Except for certain circumstances we, as an industry, have been operating under the model that the desktop (or full size) site is primary then mobile is secondary. Now, with the advent of mobile
Read More