You may read the phrase "call to action" fairly often on this blog and if already work with us then you know we use that term quite a bit. But what is "call to action"? A call to action or CTA, is something that moves a prospect from one step of the sales process to the next. Here on the web this might be something as simple as a button or a sentence. All the pages (not blog posts) on this web site have a call to action on them, its a simple sentence at the end of every page telling the person to call us and we give them our phone number.
We have found with our sales process that the best thing is for people to call us and then we like to meet in person. Some businesses may
More and more, mobile devices are starting to dominate. Smart phones and tablets are quickly becoming the mainstay. In Apple's Q1 earnings call, Macstories.net reports Apple sold 7.33 million iPads and 16.24 million iPhones. Apple predicts the tablet will soon replace the home computer. It makes a lot of sense, mobile devices are fun, they are fast and are relatively affordable compared to a computer. How often do you use a phone or tablet to surf the web? Its always nice to view a web site that has been optimized specifically for a phone or tablet. Why wouldn't your web site also have those optimizations and goals?
Except for certain circumstances we, as an industry, have been operating under the model that the desktop (or full size) site is primary then mobile is secondary. Now, with the advent of mobile