April 2017

Introducing Drone Video & Photography Unless you have been living under a rock or have had your head stuck in the sand the last few years, you’re probably familiar with commercial and residential uses for drone footage and how drones (or Unmanned Aerial Vehicles - UAVs) have opened the door for the unique video content that was previously unavailable or too expensive to attain.Over the past couple years, we’ve seen how commercial drone services have revolutionized major industries, and for this very reason, we are bringing you key insights in this field through a series of blogs.  Unique Perspective With drones, you can capture excellent process footage that would otherwise be impossible - or even dangerous - to record.  Capturing shots that are in a way not possible for someone to see in the course of “normal life” is the ultimate goal.  Aerial

Marketing is increasingly responsible for more and more.  More productivity, more effectiveness, more leads, more sales, etc.Marketing teams are feeling strapped with limited resources, smaller budgets and sometimes there isn’t adequate training available.  If you keep your entire marketing team efforts in-house, you could wind up spending your entire budget on payroll and still not have all the skill sets needed.  The factors that play a part in search engine optimization (SEO) are constantly evolving and changing, requiring a multi-faceted strategy that involves multiple disciplines and talents.Your company can realize the following benefits by hiring a performance-based online marketing company:Cost/Risk:  At much less than the cost of one full-time executive, you get an entire team of experts, and can expect cheaper overall costs, among others.  Minimize the impact of marketing staff reductions later. Access:  With the right company, you

By evading freelance designers or general media marketing companies you’ll save yourself and your company countless hours and imminent heartache.  We know, we know, we all have a cousin, or a neighbor who claims to be a budding designer and is willing to take on a project for cheap or free!  As enticing as it may be, you could potentially be getting yourself into a sticky situation. It's Just Missing Something Or — you may have a breathtaking website, but the traffic is stagnant.  Sometimes, just a few simple changes can improve your page’s ranking overnight.  Perhaps your website is ranked on the first two pages of Google, but visitors only stay a few seconds before quickly bouncing somewhere else, without buying anything or contacting you.  You deserve better, so go out and get it!  A thorough SEO evaluation performed by a

Hiring temporary freelance designers or general media marketing companies might seem like tempting route to take, it will almost certainly cost you more in the long run.  Some things require a good investment in a trusted, dedicated company, and here’s why your web presence is one of those things: Dedicated web development enhances your brand. There's really no way to work on a web presence without working on your company's brand.  Your brand has an impact on everything from the look and feel of your website, to the content written for you, to the way your products and services are presented.  Usually, in order to maintain consistency, your other marketing endeavors will end up retaining the same look and feel.  Likewise, the design of your web presence will affect your brand, and can either enhance it or draw away from it, depending

Online marketing uses different forms of internet marketing such as pay-per-click, SEO, social medial and email campaigns.  Many small businesses advertise the traditional way, but are looking to expand and explore online engagement.  Online marketing is different from traditional forms because you have the potential to reach people globally.  Lower CostsYou can advertise more cheaply than you can with more traditional methods of advertising, such as television, full page ads in the newspaper and directories.  For example, you can get a free listing in many online business directories.  You can contact your customers more than you normally would and contact is more affordable than methods, like sending mail, printing brochures, and paying for postal costs.  For example, an email message is more cost effective than sending thousands of direct mail pieces with savings in postage, paper and printing.Result TrackingAnother advantage of

Companies of all sorts have started deploying Beacons that (at a minimum) tell a smartphone precisely where it is so that an app can act on the specific location.  Its uses far surpass the one that has grabbed most of the media attention:  tracking shoppers to provide tailored sales pitches and coupons at specific locations of stores.Numerous implementations have been advertised in the last year, with the US leading the way in beacon integration.  Marketing and loyalty drive the most common purposes at the moment, with some examples:Macy’s is rolling out beacons across their stores in the US, for in-store marketing and loyalty. Major League Baseball are using beacons in their ballparks to offer fans the ability to check in, know where venders are and get additional content on their phones. San Francisco airport is using beacons to help

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