Social Media

  Social media marketing, or SMM, is internet marketing that applies various social media networks (such as Facebook, Twitter, Instagram, Pinterest, LinkedIn and more) in order to achieve marketing communication and branding goals.  Social Media marketing primarily covers activities involving social sharing of content, videos and images for marketing purposes, as well as paid social media ads.  Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Begin by developing a strategy: What are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing? Without a strategy, you will be wandering through the dark.  Once you have a plan in place, you must establish your goals.  Social Media can help with a

Quite frequently I see business web sites, blogs and social media profiles (i.e. Facebook) where the business mentions an article or a page on a web site that is not their own.  I disagree with this methodology because, you want your customers listening to you.  I know you probably think you're helping out your clientele/fans by sharing this great information you found, but all you're doing is pushing them to other sources where they may end up stumbling upon a competitor or they simply don't begin to see you as "the expert" anymore.  You want your customers seeing you as the authority in your field and you want them using your Facebook page, your site, blog, etc to learn about your business and industry.  On the flip side, its unreasonable for most small businesses to be the end all be

UPDATE (1/30/2012 1:00 pm CST)  We just learned from an official source that Magic Cyclops' performance on American Idol had nothing to do with B100.  Magic Cyclops created the character "Magic Cyclops" himself without any contribution from B100.   Our information was based on B100's Facebook post and a local newspaper article, we saw the results of their effort and decided to write this marketing commentary.  Again, at the time this article was written we were under the impression based on information provided by B100 that they in fact did have a relationship with Magic Cyclops and had an active part in his performance on American Idol.  We never had any intention of somehow causing problems for Magic Cyclops by affiliating him with B100 and the information they provided stating that is was not a real audition.  We extend our

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