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Marketing

You probably know that Facebook is the number one social media platform, with 1.44 billion monthly active users.  Apart from the fact that we are using it for chatting with our friends or sharing the things we love such as photos, videos, or even document files.  Some people, especially small business owners, use it as their number one source of traffic and sales and get a following around the brand. Remember that you should have a website.  It will function as your sales transaction hub or storefront where people can buy your products or learn more about your services.  You can easily leverage the existing traffic on you site by putting Facebook and other social media icons that can be seen and clicked on.  These links will send them directly to your Facebook page and any other social media account pages

Pinterest is a visual social media site that allows people to collect and organize photos, articles, recipes and other forms of content according to specific areas of interest.  It’s best described as an online scrapbook.  Pinterest Board member Jeremy Levine characterizes it as “a place where people collect or talk about or think about things they want to do in real life.” You collect photos by “pinning” them to online Boards, which can be shared by repining them on other people’s Boards.  Your boards are where your Pins are, so name them in a creative and unique way.  Pinterest suggests you should set your boards up like you would a window display.  You want them to appeal to your target audience and also keep them coming back for more.  If your business involves different types of services or products, you could

What is Twitter all about?  It's a social network (with an app for smart phones and tablets), where users share their thoughts, news, information, pictures and jokes in 140 characters of text or less.  Twitter makes global communication cheap and measurable.  Profiles are (usually) public and anyone in the world can see what you write, unless you elect to make your profile private.  Users "follow" each other in order to keep tabs on and converse with specific people.  Think of Twitter as a means to occupy someone’s complete attention, whether it’s an audience of friends, colleagues or potential customers. Although communicating in 140-character messages may feel a bit foreign, Twitter offers unique ways to reach new people and engage with existing customers.  Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited

LinkedIn is by far the most important social network to reach out to business buyers and connect with professionals in general and thus one of the major platforms in B2B social media.  The network allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities.  Since it is largely focused on B-to-B connections, LinkedIn should be a big part of your social media marketing strategy. LinkedIn can be a valuable business tool to help you grow your business.  Think of your LinkedIn profile as an interactive resume – on steroids. In addition, to information about your work experience and education, LinkedIn allows you to enhance your profile by adding status updates, blog posts, presentations, events, recommendations and so much more. In addition to your profile, LinkedIn provides a number of community features that

  Social media marketing, or SMM, is internet marketing that applies various social media networks (such as Facebook, Twitter, Instagram, Pinterest, LinkedIn and more) in order to achieve marketing communication and branding goals.  Social Media marketing primarily covers activities involving social sharing of content, videos and images for marketing purposes, as well as paid social media ads.  Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Begin by developing a strategy: What are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing? Without a strategy, you will be wandering through the dark.  Once you have a plan in place, you must establish your goals.  Social Media can help with a

Here are some quick free tips for small business online marketing.  If your business is online (and it should be) then any of these tips below can be applied to your business. Local - Make sure you have your business listed in all the local map apps, services and directories (i.e. Google Maps/Local, Apple Maps, Your Local Chamber of Commerce, etc).    Having a localized presence will lift your business in search results, allow your business to appear on the map (assisting with top-of-mind awareness) and creates a personal connection with your local clientele. Social - Make sure your web site is connected to your social media profiles and vice-versa.   Building links and connecting all your official sources together is not only expected by your customers, it makes things easier for those searching for your information and ensures everyone can see everything

Does your business need to include video as part of its Content, Social and Digital Marketing campaigns?  — YES!!  Visual marketing is an integral part of any Digital Marketer’s marketing arsenal. The reason being is because of its effectiveness.  Whilst images help dramatically, it’s thought that video can have a significant boost in interaction, action and usability. Over the past few years, we’ve noticed a huge increase in demand for video production, mostly for the benefit of improving our clients’ websites and with the intention of increasing the growth rate of website visitors.  We feel that this will become an even bigger trend in the next few years, and that video will progressively become the way of communicating key messages to customers and clients.  While viewing the facts below, this becomes even more apparent: 90% of online consumers report that a business’

  SEO, or Search Engine Optimization, is a marketing discipline focused on growing visibility in search engine (ei: Google, Yahoo, Bing) results.  SEO includes both the technical and creative elements required to boost rankings, drive traffic, and increase awareness in search engines. SEO isn’t only about keyword frequency, it’s also how the web site is coded, who, what and where is linking to you and so much more.  The search engines update their algorithms (or search rules) all the time, as that criteria changes your web site needs to change as well. Every client is different, every web site is different and every audience is different.  Search engine algorithms change regularly, so the tactics that worked last year or even last month may not work anymore.  Also, be patient.  SEO isn’t about instant gratification.  Partner with a SEO company you trust and commit

We all know that the hub of your online presence is your web site, but do people know that?   Here are three easily overlooked, simple, obvious face palm situations that you can rectify. List your web site address anywhere your phone number and logo are mentioned. Business cards, vehicles, receipts/invoices, letterhead, brochures, e-mail auto-signatures. Direct people to your web site - If you have an FAQ section or other grab-n-go information on your web site for your clientele, make sure your staff is directing people there for future reference.  (i.e. Hi Jim, thanks for your question

It's pretty simple really, boredom doesn't sell, nobody gets excited about reading an article or watching a video that is boring and long winded.  If you want to keep your customers engaged then make what you do clear, concise and interesting.  This applies to everything from the design aesthetics of the material to the content it contains.  Avoid using technical terms and inside jargon if possible.    When possible, humor is great at getting the attention of your viewers, people will watch something if its funny and captures their interest.  Take a look at the new KMart ads (Ship Your Pants and Big Gas Savings), yes they are borderline vulgar and its getting them a lot of attention, but it works.  I'm not suggesting you go out and make a series of crude or vulgar videos, but humor (and in

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