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Business, Industry News, Internet Advertising, Marketing, Search Engine Optimization, Social Media, Terms, Web Design

Online marketing uses different forms of internet marketing such as pay-per-click, SEO, social medial and email campaigns.  Many small businesses advertise the traditional way, but are looking to expand and explore online engagement.  Online marketing is different from traditional forms because you have the potential to reach people globally.     Lower Costs You can advertise more cheaply than you can with more traditional methods of advertising, such as television, full page ads in the newspaper and directories.  For example, you can get a free listing in many online business directories.  You can contact your customers more than you normally would and contact is more affordable than methods, like sending mail, printing brochures, and paying for postal costs.  For example, an email message is more cost effective than sending thousands of direct mail pieces with savings in postage, paper and printing. Result Tracking Another advantage of

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Business, Industry News, Marketing, Mobile Apps, Terms

Companies of all sorts have started deploying Beacons that (at a minimum) tell a smartphone precisely where it is so that an app can act on the specific location.  Its uses far surpass the one that has grabbed most of the media attention:  tracking shoppers to provide tailored sales pitches and coupons at specific locations of stores. Numerous implementations have been advertised in the last year, with the US leading the way in beacon integration.  Marketing and loyalty drive the most common purposes at the moment, with some examples: Macy’s is rolling out beacons across their stores in the US, for in-store marketing and loyalty. Major League Baseball are using beacons in their ballparks to offer fans the ability to check in, know where venders are and get additional content on their phones. San Francisco airport is using beacons to help

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Business, Industry News, Marketing, Mobile, Mobile Apps, Terms

Have you heard about beacons?  Beacon technology is based on the action of sending data between a transmitter and a smartphone or tablet with an installed app that enables receiving signals. Beacons can be compared to lighthouses, but instead of sending light they send radio waves to all applicable receivers nearby.  They are small computers charged by a coin battery, equipped with an accelerometer and a temperature sensor.  When users walk next to a beacon device, their smartphones get notifications personalized by the beacon’s owner.  This system allows sending only small data pieces and has some limits (eg. you can’t transfer music or video material).  Because beacons can recognize their proximity to nearby devices, they can adjust messages to the location of signal receiver. What opportunities do beacons give you? Beacons can be comprehensively used.  But the most popular way that people use beacons

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Business, Industry News, Marketing, Mobile, Mobile Apps, Terms

A Beacon is a small gadget that consistently sends out radio signals to any nearby tablets and/or smartphones, containing a small amount of data using Bluetooth Low Energy (BLE).  The signal strength and time between each signal can be  set up to give a desired coverage.  Mobile apps can listen for the signals being broadcast and, wen they hear a relevant signal, can trigger an action on your phone.  Note that Beacons only work or communicate in one direction (they broadcast data but cannot read things from off your phone). For the majority of current Beacons, the data that they broadcast is hard coded and doesn’t change frequently (which means when configuring the Beacon it’s set only once).  Beacons rely on the device which is listening to do something intelligent with the data – this is likely to start changing in

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Business, Marketing, Search Engine Optimization, Terms, Web Design

The lights are turned off and the door is locked. When I visit a site that hasn’t been updated in a year (or more), that’s what I assume.  Or I make leaps that are possibly even more damning, pegging the person as not caring, unprofessional, or someone who starts things and doesn’t finish them.  This is not the person you want to be, because it will win you few fans and even fewer return visitors to your web site. You are probably thinking to yourself, but I did everything right.  I got a professional company to design a great looking website and did some SEO work to help make sure I had the right focus and content.  But it just isn’t producing like I expected. The problem is a common one.  I call it the “build it and leave it” disorder.  You work

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Business, Search Engine Optimization, Terms, Web Design

SEO is a lot more than sprinkling a few keywords throughout your text.  Google will certainly not appreciate it very much.  Not only will you fail to get your site ranked highly by it, but you also risk getting penalized.  You have to be ready to put in more effort and be more subtle when implementing keywords.  The type of writing done for a website is different than the formal writing required for academia.  It's a little bit more restrictive than creative writing but only in the sense that you have to write with keyword optimization in mind. Basically, keyword optimization is making sure your content contains enough examples of your keywords, which are words or phrases commonly used in search engines to find what your business offers.  For example, if you're selling real estate in the Quad Cities, your keywords

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Marketing, Search Engine Optimization, Terms, Web Design

  SEO, or Search Engine Optimization, is a marketing discipline focused on growing visibility in search engine (ei: Google, Yahoo, Bing) results.  SEO includes both the technical and creative elements required to boost rankings, drive traffic, and increase awareness in search engines. SEO isn’t only about keyword frequency, it’s also how the web site is coded, who, what and where is linking to you and so much more.  The search engines update their algorithms (or search rules) all the time, as that criteria changes your web site needs to change as well. Every client is different, every web site is different and every audience is different.  Search engine algorithms change regularly, so the tactics that worked last year or even last month may not work anymore.  Also, be patient.  SEO isn’t about instant gratification.  Partner with a SEO company you trust and commit

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Terms

Ever heard the phrase link juice?  No its not a drink, or something from the popular Nintendo™ character.  "Link juice" is the benefit you receive by getting inbound links to your web site.  These links to your site could be from blogs, Twitter, Facebook, YouTube, etc.    Link juice is just a cool phrase, its not a program, a service or anything you can subscribe to.  When other sites that link to yours start getting indexed by Google it gives your site more authority, and this is what we call link juice.  That's all.  Just thought I would clear that up for those of you wondering. Happy Webbing.

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