Web Design

Technical Crawlability for Search Engines Nothing’s more frustrating than seeing the competition outrank your web site.  Even more annoying may be that you don’t fully understand how they did it…. right?The infrastructure of web sites is technical and needs to provide the information Search Engines are looking for when analyzing (or crawling) a site.  These “technicalities” may be passive or active depending on the actions taken by the web site designer. Passive Actions Passive actions are about how a web site provides information to Search Engines (like Google, Yahoo and Bing) when they index the pages of the site.  Examples of passive tactics are:  providing a content site map (usually an XML file) for Search Engines to efficiently understand what content they need to index, and making sure there are no missing pages or broken links. Active Actions Active actions are about the initiatives the web

It’s no secret that link building is one of the most important SEO techniques. In fact, it’s a culmination of several different skills:  you need to master content, sales, programming, psychology, and good old-fashioned marketing if you want other people to link to your site.Bottom Line?  If you want more search engine traffic, link building is a must.Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis as a way to improve relevancy.  As you’ll find, some links are more valuable than others. Not All Links Are The Same Search engines will count all the links pointing to your site (except those blocked), but they don’t count them all equally. They give more weight to the links that are considered to be of better quality. All things being

Optimize Meta Tags The term “meta tag” or “meta data” is used to describe information within the coding of your site that the search engines use to index your site. Shows In Search Results The search engine companies send programs sometimes called “spiders,” out to gather information about your site and determine how to display it in the search results page.  Meta tags are the key information which tells your users and the search engines what your site is about.  If your meta data is consistent with the intended theme of your site, it increases your chances of ranking well in the search results and increase the odds of attracting qualified traffic. CTR Meta Tags play an important role in your site’s overall click-through rate (CTR).  By writing meta descriptions in a way that captures search users’ attention, you’ll increase the number of visitors who

What good is a site if no one can find it?Ever since the creation of search engines, clever web masters have been tinkering away at finding the best ways to get their sites ranked higher.  In turn increasing traffic and visibility.  It’s a race to the top, and as in any kind of competition there are things you can do to boost your chances of “winning.”Never Ending Dilemma  A constant dilemma for web designers is to develop web pages that appeal to both visitors and the search engines.  The dilemma is search engines love simple pages with lots of content.  Real people like pages with animation, graphics and lots of special effects – the very same elements search engines cannot crawl and index. Avoid the Google Penalty Box Anyone entering the world of search engine optimization certainly will learn pretty quickly about different neat

  The Dark Side of SEO - Link Building In the world of SEO, or Search Engine Optimization, we have distinct tactics to follow.  Rules and guidelines are established to provide a useful, relevant and safe atmosphere and to ensure the quality of the user experience.  Ranking high on search engines requires keeping up with the current and the ever-changing SEO trends and constantly adjusting and evolving your approach to accommodate new algorithm updates.  Just remember, SEO isn't only about keyword frequency, it’s also how the web site is coded, who, what and where is linking to you and so much more. Black Hat SEO On the other side, the dark side of SEO, there are people who try to outsmart or manipulate search engines and bring organic traffic to their web sites without following any rules, breaking most of them instead.  Hidden or tiny text,

  Bad SEO Alert! SEO is important because it is one of the most cost-effective way to bring in new customers to your business.  So why don’t more people do it then?  SEO takes time and patience to do right.  Most people just want fast results and aren’t willing to invest the time, but it hardly every happens over night.  Just like the technology that uses it, SEO is always changing and evolving. Ethics What is most important for web site success these days is to follow good SEO practices that are ethical, based on Google standards and up to date with the latest developments of ranking algorithms.  Practices of the past such as keyword stuffing, cloaking, massive link building and banner stuffing are a thing of the past and should definitely be avoided.In SEO or search engine optimization, bad SEO refers to the use

Using aerial photography and video offers a whole new way to show off sprawling properties!Drones for Real Estate For most real estate agents and home builders, marketing with aerial photography or video has been considered an extravagance reserved only for top-dollar properties and sprawling, luxury homes.  However, with greater accessibility, drone photography and video services are shaping up to be the next evolution of transformative real estate marketing solutions. Visualize It If there is one universal truth about home buyers, it’s that they are terrible at visualizing space.  Most listing photography does little to help this.  For example, say your listing is on 5 acres, but 80% of it is obscured by trees and hills.  The “traditional” photo on your listing makes it look tiny.  With a drone shot, you have the potential to capture the entire lot in one picture to show

Drones For Construction Drone services have, if you’ll forgive the word, skyrocketed in popularity over the past couple of years.  Many construction companies are catching on to the fact that drones, also known as unmanned aerial vehicles (UAVs), can play a pivotal and extremely helpful role in the construction industry. Drones Uses Drones can offer unprecedented aerial images of a project site, much more accurate and realistic than aerial photographs.  Many construction sites are using drones for surveying, mapping and to create 3D renderings of a project.  Not only as surveying tools, drones are now used as marketing tool, as they can record the actual progress and conditions of a project during a specific moment, presenting those images to potential clients, investors, and/or lending institutions. Impact on Construction Sites When drones are used in construction sites, costs can be reduced and a safer environment can

Introducing Drone Video & Photography Unless you have been living under a rock or have had your head stuck in the sand the last few years, you’re probably familiar with commercial and residential uses for drone footage and how drones (or Unmanned Aerial Vehicles - UAVs) have opened the door for the unique video content that was previously unavailable or too expensive to attain.Over the past couple years, we’ve seen how commercial drone services have revolutionized major industries, and for this very reason, we are bringing you key insights in this field through a series of blogs.  Unique Perspective With drones, you can capture excellent process footage that would otherwise be impossible - or even dangerous - to record.  Capturing shots that are in a way not possible for someone to see in the course of “normal life” is the ultimate goal.  Aerial

Marketing is increasingly responsible for more and more.  More productivity, more effectiveness, more leads, more sales, etc.Marketing teams are feeling strapped with limited resources, smaller budgets and sometimes there isn’t adequate training available.  If you keep your entire marketing team efforts in-house, you could wind up spending your entire budget on payroll and still not have all the skill sets needed.  The factors that play a part in search engine optimization (SEO) are constantly evolving and changing, requiring a multi-faceted strategy that involves multiple disciplines and talents.Your company can realize the following benefits by hiring a performance-based online marketing company:Cost/Risk:  At much less than the cost of one full-time executive, you get an entire team of experts, and can expect cheaper overall costs, among others.  Minimize the impact of marketing staff reductions later. Access:  With the right company, you

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