One of the things that I hear a lot and experience myself is poor feedback from a client. When you are in the process of any kind of design there will always be feedback and its not always positive. The client will always have things they want to change, and its our job as the designer to make a marketable, pleasing web site, its also our job to make a web site the person writing the check is happy with. We have to make sure that not only will the web site accomplish our business and marketing goals, but also is something the customer is happy with.
When giving feedback to your web designer it is important to be specific on both what you like/dislike and what it is that you have a concern with.
Here is an example of what I
So you've got a web site, but you wonder is it doing anything for me?
Well, it all depends on how you measure it, as with any form of marketing a web site is hard to measure. Sure, you can see 1,000 people were on it last week and they came from Google, your vendor, you can see what keywords they used to find you with etc etc. But, is it actually doing anything for you? If you do not sell products right online, this is even harder to determine.
QC Total Tech, we ourselves have a Facebook page, Twitter account, YouTube channel and of course this web site. We send out weekly e-mail blasts, and are actively promoting the site through referrals, word of mouth etc. However, it is not very often when someone calls and says hey, I called