Web Design

I've been thinking lately about what a web site needs in the most general of senses.  A topic that comes up a lot is the importance of design and functionality, which is greater.  Well, in my opinion, a great design is a given, your site has to look great, but it also has to be easy to use, navigate and be functional, interactive and give your customers/users a reason to use and stay on the web site.You cannot just design a nice looking site, slap on some generic marketing material that we've all read a million times and call it a day. You've got to think about your content, make sure its worded just right and that you're not overwhelming your customers with excessive information.  Your web site in most cases is a call to action and a reference for

Blog, blog, blog.  Blog, blog, blog.  All you need is blog.  OK that was admittedly cheesy, but it gets my point across.  Now, that's only partially true, not all you need is a blog, but you definitely need one!  Are you running a web site for your company?  Then you should have a blog.  Stop!  Yes, you should!  Don't argue!  Just hear me out.Everyone says, "I don't have time to update my blog, or write articles, I don't even know where to begin".  Save it.  I don't have time either, but I believe that the blog is a critical part of my customer communication, and I know this from the comments I receive from my clients.  So I take the time to do it.  Blogs are not just for people who like to type or for technical people.  One of

I got asked this question today, so I thought I would answer here for everyone.The question was "What is the difference between Search Engine Optimization and Search Engine Submission?"Search Engine Submission is simply informing the search engines (Google, Yahoo!, Bing, Ask, Jayde, etc) that your site exists and then they will "Crawl" your web site and begin to list the pages in it's database.Search Engine Optimization is when your site's content, HTML structure, link popularity and other factors are reviewed and then adjusted accordingly to make sure you are popping up as high as possible under the various search terms someone would look your business up under.Happy Webbing.

So you want to put some photos on your web site, good idea, and I reccomend it to anyone who has photos of their product or service being performed or used, photos of the staff and company events.  Placing poor quality or simply bad pictures can make your organization look cheesy and unprofessional.Here's some tips though:Avoid using photos with a automatic time/date stamp from your digital camera Make sure the lighting is right Touch up the photos first, remove red eye Do not use scanned photos Make sure you have authorization from the folks in the photo, since your web site is an advertisement some people may not want to be listed, even if they frequent your business.  This is especially true for minors. Do not use multiple variations of the same shot Don't use too many or too few photos, you're better off having lesser

Lately we've really been picking up steam, and it seems to be because of the economic downturn.  Times like this in our economy force us to re-examine ourselves and take a closer look at where our dollars are going.  In this day in age businesses and people are always trying to find the most efficient ways to communicate with their clientele.  Now with Text Messaging, E-mail Newsletters, Blogs, Direct Mail, Commercials, FaceBook, Twitter, etc.  There is an endless stream of communication to tap into, the advertising people call this the media or marketing mix.  Take a look at your business, but more importantly take a look at your clients, what do they expect?  What do they use?  What do they want?  What is your competition doing?  Are you still current and relevant to your customers like you once were?  Maybe

Over the course of this year I have noticed a trend, people are starting to use content from other sites to write their own.  When I ask about the content's source, the answer is always the same "There is so much out there, why re-invent the wheel?"  That is a fair thought track, however there's a big problem

I'm constantly telling people that they need to keep up on their blogs, and keep their web sites up to date with fresh and new content.  Well, I've been so wrapped up in my customer projects I have neglected my own web site.Many people have reminded me recently that I need to update, and of course all the e-mail asking for an update on the blog.  Well here it is!The title of this post is Focus.  The focus of your web site should be the content, all too often people spend extraordinary amounts of time refining every little graphic detail, selecting the best fonts and then when it comes to content they write whatever they need to shut me up and get their site done.  Folks, thats not the way it works.  Content is king!  The focus of your web

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