Web Design

You may read the phrase "call to action" fairly often on this blog and if already work with us then you know we use that term quite a bit.  But what is "call to action"?  A call to action or CTA, is something that moves a prospect from one step of the sales process to the next.  Here on the web this might be something as simple as a button or a sentence.  All the pages (not blog posts) on this web site have a call to action on them, its a simple sentence at the end of every page telling the person to call us and we give them our phone number.We have found with our sales process that the best thing is for people to call us and then we like to meet in person.  Some businesses may

More and more, mobile devices are starting to dominate.  Smart phones and tablets are quickly becoming the mainstay. In Apple's Q1 earnings call, Macstories.net reports Apple sold 7.33 million iPads and 16.24 million iPhones.  Apple predicts the tablet will soon replace the home computer.   It makes a lot of sense, mobile devices are fun, they are fast and are relatively affordable compared to a computer.  How often do you use a phone or tablet to surf the web?  Its always nice to view a web site that has been optimized specifically for a phone or tablet.  Why wouldn't your web site also have those optimizations and goals?Except for certain circumstances we, as an industry, have been operating under the model that the desktop (or full size) site is primary then mobile is secondary.  Now, with the advent of mobile

One of the things that I hear a lot and experience myself is poor feedback from a client.  When you are in the process of any kind of design there will always be feedback and its not always positive.  The client will always have things they want to change, and its our job as the designer to make a marketable, pleasing web site, its also our job to make a web site the person writing the check is happy with.  We have to make sure that not only will the web site accomplish our business and marketing goals, but also is something the customer is happy with.When giving feedback to your web designer it is important to be specific on both what you like/dislike and what it is that you have a concern with.Here is an example of what I

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