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Search Engine Optimization

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Business, Industry News, Internet Advertising, Marketing, Search Engine Optimization, Social Media, Terms, Web Design

Hiring temporary freelance designers or general media marketing companies might seem like tempting route to take, it will almost certainly cost you more in the long run.  Some things require a good investment in a trusted, dedicated company, and here’s why your web presence is one of those things: Dedicated web development enhances your brand. There's really no way to work on a web presence without working on your company's brand.  Your brand has an impact on everything from the look and feel of your website, to the content written for you, to the way your products and services are presented.  Usually, in order to maintain consistency, your other marketing endeavors will end up retaining the same look and feel.  Likewise, the design of your web presence will affect your brand, and can either enhance it or draw away from it, depending

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Business, Industry News, Internet Advertising, Marketing, Search Engine Optimization, Social Media, Terms, Web Design

Online marketing uses different forms of internet marketing such as pay-per-click, SEO, social medial and email campaigns.  Many small businesses advertise the traditional way, but are looking to expand and explore online engagement.  Online marketing is different from traditional forms because you have the potential to reach people globally.     Lower Costs You can advertise more cheaply than you can with more traditional methods of advertising, such as television, full page ads in the newspaper and directories.  For example, you can get a free listing in many online business directories.  You can contact your customers more than you normally would and contact is more affordable than methods, like sending mail, printing brochures, and paying for postal costs.  For example, an email message is more cost effective than sending thousands of direct mail pieces with savings in postage, paper and printing. Result Tracking Another advantage of

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Business, Marketing, Search Engine Optimization, Terms, Web Design

The lights are turned off and the door is locked. When I visit a site that hasn’t been updated in a year (or more), that’s what I assume.  Or I make leaps that are possibly even more damning, pegging the person as not caring, unprofessional, or someone who starts things and doesn’t finish them.  This is not the person you want to be, because it will win you few fans and even fewer return visitors to your web site. You are probably thinking to yourself, but I did everything right.  I got a professional company to design a great looking website and did some SEO work to help make sure I had the right focus and content.  But it just isn’t producing like I expected. The problem is a common one.  I call it the “build it and leave it” disorder.  You work

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Business, Search Engine Optimization, Terms, Web Design

SEO is a lot more than sprinkling a few keywords throughout your text.  Google will certainly not appreciate it very much.  Not only will you fail to get your site ranked highly by it, but you also risk getting penalized.  You have to be ready to put in more effort and be more subtle when implementing keywords.  The type of writing done for a website is different than the formal writing required for academia.  It's a little bit more restrictive than creative writing but only in the sense that you have to write with keyword optimization in mind. Basically, keyword optimization is making sure your content contains enough examples of your keywords, which are words or phrases commonly used in search engines to find what your business offers.  For example, if you're selling real estate in the Quad Cities, your keywords

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Marketing, Search Engine Optimization, Terms, Web Design

  SEO, or Search Engine Optimization, is a marketing discipline focused on growing visibility in search engine (ei: Google, Yahoo, Bing) results.  SEO includes both the technical and creative elements required to boost rankings, drive traffic, and increase awareness in search engines. SEO isn’t only about keyword frequency, it’s also how the web site is coded, who, what and where is linking to you and so much more.  The search engines update their algorithms (or search rules) all the time, as that criteria changes your web site needs to change as well. Every client is different, every web site is different and every audience is different.  Search engine algorithms change regularly, so the tactics that worked last year or even last month may not work anymore.  Also, be patient.  SEO isn’t about instant gratification.  Partner with a SEO company you trust and commit

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Client Sites, Search Engine Optimization

A couple weeks back we launched some updates to Molyneaux Insurance.  The updates for Molyneaux included some enhanced call to action features, a new front page and revised search engine optimization.  Here we are just two weeks later and we're already seeing movement on Google, for certain search phrases that they were five or six pages back on Google (which is no man's land) they are now on the front page of the search results!  The folks at Molyneaux have made the smart decision to enroll in our search engine optimization program, this is an on-going service where we will continually perform site updates and other SEO tactics to continue to move Molyneaux up the ranks in Google for all the necessary search phrases.  We worked closely with Molyenaux to identify the phrases people might be using to seek out

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